The purpose of the “Intrigue” headline is to create an air of curiosity about your service and to compel the customer to find out more.
Here are a few examples:
This one could be used by doctors (if they were allowed to advertise!):
- Can You Pass The Cholesterol Test? You Could Be At Risk. Click Here To Take The Test.
This one’s for osteopaths:
- How Healthy Are Your Bones? Sign Up For Your Free Bone Density Test Here.
For image consultants:
- Do You Know What Colour Best Suits You? Don’t Buy Another Thing Until You’ve Done This Test. Click Here Now.This one’s for pyschologists:
- Are You Scared Of Flying? Cure Your Fear Of Flying In Just 2 Hours.
In my next blog, I’ll show you how to use a formula that positions you as an expert.