Australian School of Copywriting

Nothing is wasted!

Author: Bernadette SchwerdtOn: Mar 25Categories: Business, Inspiration

How to create the life of your dreams and make every experience count My stepson is 23. He’s just finished uni and on the hunt for a job. He’s a delightful young man but a bit deluded. He sees me, waving my son and husband off in the mornings, sipping...

Read More

The fastest way to build your copywriting business

Author: Bernadette SchwerdtOn: Mar 05Categories: Business, Copywriting

The fastest way to build your copywriting business

Business, Copywriting

Winston Churchill once said: “There’s nothing like being shot at to focus the mind” and copywriting is no different. My advice to those wanting to become a copywriter is to find a client and then find out how to write copy. It’s the fastest way...

Read More

Are You Happy With Your Website? Here’s How To Make It Better – Quickly

Author: Bernadette SchwerdtOn: May 22Categories: Copywriting

Are You Happy With Your Website? Here’s How To Make It Better – Quickly

Copywriting

A recent survey conducted by MYOB found that over 55.3% of businesses went bankrupt in their first year of operation. Businesses go bust for lots of reasons but according to the survey, over 77% of those businesses that went bust didn’t have a website....

Read More

How To Find New Ideas For Your Next Online Business

Author: Bernadette SchwerdtOn: Mar 13Categories: Online Entrepreneurs

How To Find New Ideas For Your Next Online Business

Online Entrepreneurs

Eavesdrop your way to success! One of the most common questions I get asked from clients wanting to build an online business is ‘how can I come up with a business idea?’ The reality is there are ideas everywhere but knowing which ones to run with...

Read More

The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

Author: Bernadette SchwerdtOn: Oct 27Categories: Uncategorized No Comments

The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

Uncategorized

Over the last few months, I’ve interviewed some incredible online entrepreneurs – people who’ve taken an idea, run with it and seen it grow beyond their wildest dreams.  People like Jack Delosa, (founder of the The Entourage), Andre Eikmeier, (co-founder...

Read More

The Top 2 Mistakes All Online Marketers Make When Setting Up An Online Business

Author: Bernadette SchwerdtOn: Oct 27Categories: Uncategorized No Comments

The Top 2 Mistakes All Online Marketers Make When Setting Up An Online Business

Uncategorized

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie...

Read More

The Copywriter’s Guide To Successful Crowdfunding

Author: Bernadette SchwerdtOn: Oct 27Categories: Uncategorized No Comments

The Copywriter’s Guide To Successful Crowdfunding

Uncategorized

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom...

Read More

The Copywriter’s Guide to Coming Up With a TLA:

Author: Bernadette SchwerdtOn: Oct 27Categories: Uncategorized No Comments

The Copywriter’s Guide to Coming Up With a TLA:

Uncategorized

The Copywriter’s Guide to Coming Up With a TLA: If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF? TLAs are Three Letter Acronyms. Yes, I’m being slightly...

Read More

How To Create Instant Content – Without Writing A Word!

Author: Bernadette SchwerdtOn: Oct 27Categories: Uncategorized No Comments

How To Create Instant Content – Without Writing A Word!

Uncategorized

The Un-Copywriters Guide To Content Creation. When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails...

Read More

What Masterchef Contestants and Entrepreneurs Have In Common

Author: Bernadette SchwerdtOn: Mar 13Categories: Online Entrepreneurs

What Masterchef Contestants and Entrepreneurs Have In Common

Online Entrepreneurs

How a pinch of salt can change everything. I don’t like cooking but I really love watching cooking shows. My favourite is Masterchef. The reason I love it is because it’s not about the food, but the fact that how they cook reveals their true nature....

Read More