Transform your copywriting with these must-have tools
If you’ve ever felt stuck or overwhelmed while trying to improve your copywriting, you’re not alone. Hi, I’m Bernadette Schwerdt, and I’ve helped thousands of aspiring copywriters launch their careers. Today, I want to share my five favourite tools that have not only made my work easier but have also helped my students excel.
Think of these tools as your trusted sidekicks on the journey to becoming a standout copywriter.
1. RocketReach – your secret weapon for connections
Struggling to find the right people to pitch your services to? RocketReach can help you track down the contact details of marketing managers, content heads, and other decision makers. With a free trial and paid plans, it’s a powerful way to connect directly with potential clients. Just remember, always personalise your outreach to make a lasting impression. A thoughtful email can open doors without feeling spammy.
If you’re looking for a free alternative, LinkedIn is a goldmine. Use it to research your connections and reach out professionally.
2. Headline formulas – a copywriter’s cheat sheet
Crafting the perfect headline can feel like cracking a code, but it doesn’t have to be. I rely on a collection of 30 proven headline formulas that have stood the test of time. These formulas, inspired by advertising greats like David Ogilvy, can spark ideas and help you write headlines that grab attention and drive action. Keep them handy for when inspiration runs dry!
3. Opening lines that hook readers
We’ve all been there, staring at a blank page, unsure how to start. That’s why I’ve curated a list of powerful opening lines. Phrases like “It’s no secret that…” or “Imagine if…” are perfect for setting the tone and drawing readers in. They’re designed to make your copy relatable, engaging, and impossible to ignore.
4. Word count tools – precision made easy
Meeting word count requirements is more important than you think. Whether it’s for an ad, blog, or SEO piece, sticking to the brief shows professionalism and avoids client revisions. I use simple word count tools to ensure my content hits the mark. This saves time and keeps my clients happy, a win-win!
5. Canva – your visual content sidekick
Great copy deserves great presentation, and Canva makes that possible even if you’re not a designer. This free tool helps you turn words into polished visuals, whether you’re creating social media posts, client proposals, or promotional flyers. Plus, it forces you to be concise, helping you refine your message while creating stunning designs.
Check out my free 5-part Canva course here
Wrapping it up
These tools have been game changers for me and my students, and I’m confident they’ll make a difference for you too. Remember, being a great copywriter isn’t just about writing well. It’s about using the right tools to work smarter, not harder.
