Marketing

The Magic Rule of 3 – How To Use Pricing To Your Advantage

Author: Bernadette SchwerdtOn: Oct 14Categories: Marketing

The Magic Rule of 3 – How To Use Pricing To Your Advantage

Don’t get stuck slashing prices. Use the Rule of 3 to reframe the competition. If you’ve ever lost out on a job due to price, you’re going to love this article. Let’s face it, price wars are a pain in the neck for everyone, except the buyer. And...

The Power Of FAQs

Author: Bernadette SchwerdtOn: Jan 14Categories: Marketing

The Power Of FAQs

Marketing

FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answering client questions and for helping educate the market about what your product or service can do and why yours is...

How To Use Online Newsletters To Generate More Customers and More Profit

Author: Bernadette SchwerdtOn: Jan 14Categories: Marketing

How To Use Online Newsletters To Generate More Customers and More Profit

Marketing

One of the easiest wins you can have with a website is to include an email opt-in box so that people can elect to receive more information from you. To me, not having an opt-in email box is a wasted opportunity – you’ve worked really hard to get those...

Can A Competitor Be A Collaborator? Absolutely. Here’s How.

Author: Bernadette SchwerdtOn: Oct 31Categories: Marketing

Can A Competitor Be A Collaborator? Absolutely. Here’s How.

Marketing

When you know what business you’re in, it’s not only easier to market what you have, but it helps you uncover who your real competitors are. Think Financial Advisors – their competition ranges from the obvious: banks, mortgage brokers, accountants,...

Have You Ever Googled Your Competition?

Author: Bernadette SchwerdtOn: Oct 31Categories: Marketing

Have You Ever Googled Your Competition?

Marketing

Do you ever take the time to find out what your competitors are doing? Do you even know who your most threatening competitors are? Denial is not just the biggest river in Egypt – it’s what business owners are in if they don’t know how their competitors...

5 Ways To Keep Your Marketing Toolkit Relevant

Author: Bernadette SchwerdtOn: Jun 26Categories: Marketing

5 Ways To Keep Your Marketing Toolkit Relevant

Marketing

Your Marketing Toolkit – What You Should Have In It And Why Keeping up with what’s new and happening in business is one of the hardest battles for small business owners right now. It’s even more challenging if the business owner is located in isolated...

How A 1-Minute Phonecall Generated $1000

Author: Bernadette SchwerdtOn: Mar 31Categories: Marketing

How A 1-Minute Phonecall Generated $1000

Marketing

How many of us love following up with clients? Not many, right. Here’s a quick, true story to show you how one phone-call generated $1000 in sales. I had a call from a lady interested in enrolling in one of our copywriting courses. She said she’d...

How To Create Strategic Alliances With Your Competitors.

Author: Bernadette SchwerdtOn: Dec 08Categories: Marketing

How To Create Strategic Alliances With Your Competitors.

Marketing

When you know what business you’re in, not only is it easier to market what you have but you get to discover who your competitors are. Remember my client, the Event Manager? She perceived her competition to be other Event Managers – a logical assumption...

Who’s Your Most Threatening Competitor? If You Don’t Know, You Should.

Author: Bernadette SchwerdtOn: Dec 08Categories: Marketing

Who’s Your Most Threatening Competitor? If You Don’t Know, You Should.

Marketing

In my last email, I mentioned the example of the Events Manager who discovered that she doesn’t just ‘manage events’ but is instead, a ‘Connector’ who helps clients connect in fun, engaging and profitable ways. When she’s out networking, she...