
Work with Australia's #1 copywriting coach
Our students get work because they get the best coaching. Enrol now and work 1-on-1 with Australia’s most successful copywriting coach, Bernadette Schwerdt. She’s helped over 10,000 copywriters launch their careers. She can help you too.
Proven coaching success formula
Access to work experience
Personal mentoring customised for you
Our point of difference
Without question, our students routinely comment that they got their start because of Bernadette’s coaching. Few copywriting coaches offer this level of personal support, advice and access. Bernadette does. She provides this intensive mentoring because she knows that every student has different needs, and is at a different stage of development.

A coach who practices what she preaches
Bernadette’s students are successful in business because she’s successful in business.
She takes what she knows and what she’s done and shares that knowledge and wisdom with her students.
She knows what it’s like to build a business from scratch and can remember the challenges and roadblocks that prevent success. She started Copy School in 2004 and has trained over 10,000 students to become successful. The benefits of being a coach for 20 years means she can keep track of her students’ success.
Many of her students now hold senior positions in the advertising industry and openly state their success began when they enrolled in Bernadette’s course. Check out our substantial list of testimonials for proof that one short course can make a big impact.


About Bernadette
Bernadette is an award-winning Australian entrepreneur, author, TEDx speaker and advertising copywriter.
She is the founder of Copy School (the Australian School of Copywriting) and is the country’s leading copywriting coach. Bernadette’s flagship online courses help marketers, business owners, and freelance writers create cut-through content that places them at the top of their field and on page one of Google.


A coach with extensive industry experience
She was a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and created award-winning campaigns for clients such as Apple, Amex, Optus and Colgate.
She’s worked as a freelance copywriter for Wunderman Cato Johnson Advertising, Clemenger, J. Walter Thompson. She is the host of the popular podcast, ‘So, You Want To Be A Copywriter’ and was recently named in the Top 50 Small Business Leaders in Australia.
Written for and been featured in top magazines:




A coach who's qualified to teach
She has a Bachelor of Business in Marketing, is an accredited MBTI and NLP practitioner and has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University. She studied acting at the Victorian College of the Arts, screen writing at RMIT and novel writing at Faber Academy.


A coach who knows how to write
Bernadette is not only a professional copywriter but also a best-selling author and ghostwriter with a track record of producing award-winning books and business biographies for some of Australia’s most successful CEOs and corporate titans.
Her writing has played a crucial role in helping some of Australia’s most successful & high-profile business leaders bring their compelling stories & insights to the world. She has also been a judge for the Australian Business Book Awards in 2021, 2022, 2023 and 2024.
She is the best-selling author of ‘Secrets of Online Entrepreneurs’ and ‘How to Build an Online Business’. Both books went to #1 on Amazon.
Her third book, ‘Catch of the Decade’, ghost-written for the billionaire brothers behind Catch.com and Menulog, was a #1 bestselling business book on Booktopia.

Here's what some of her clients say about working with her:

A coach who mentors top business identities
Learn from one of Australia’s best copywriters and businesswomen
She is a book consultant and mentor to many business identities. Her most recent client was Stephen Hunt, the founder of a $100 million dollar pub empire, for his book Find. Build. Sell.
She was the book mentor for Mark Wales, ex SAS soldier, author of Survivor and finalist in the reality TV show Survivor, and for Steve Tighe, business futurist and author of Rethinking Strategy.

A coach with experience in a range of industries
Prior to her business career, she was a professional actor and appeared in some of Australia’s most iconic shows including Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish, and worked alongside Margot Robbie, Guy Pearce and many others.
She was the inaugural in-house mindfulness coach for the Carlton Football Club’s AFL players and coaches and has conducted meditation workshops for Melton Council, Melbourne City Council and others.



