The Australian School of Copywriting

The Australian School of Copywriting

Work with Australia's #1 copywriting coach

Our students get work because they get the best coaching. Enrol now and work 1-on-1 with Australia’s most successful copywriting coach, Bernadette Schwerdt. She’s helped over 10,000 copywriters launch their careers. She can help you too.

Proven coaching success formula

Access to work experience

Personal mentoring customised for you

Our point of difference

Without question, our students routinely comment that they got their start because of Bernadette’s coaching. Few copywriting coaches offer this level of personal support, advice and access. Bernadette does. She provides this intensive mentoring because she knows that every student has different needs, and is at a different stage of development.

A coach who practices what she preaches 

Bernadette’s students are successful in business because she’s successful in business.

She takes what she knows and what she’s done and shares that knowledge and wisdom with her students.

She knows what it’s like to build a business from scratch and can remember the challenges and roadblocks that prevent success. She started Copy School in 2004 and has trained over 10,000 students to become successful. The benefits of being a coach for 20 years means she can keep track of her students’ success.

Many of her students now hold senior positions in the advertising industry and openly state their success began when they enrolled in Bernadette’s course. Check out our substantial list of testimonials for proof that one short course can make a big impact.

About Bernadette

Bernadette is an award-winning Australian entrepreneur, author, TEDx speaker and advertising copywriter.

She is the founder of Copy School (the Australian School of Copywriting) and is the country’s leading copywriting coach. Bernadette’s flagship online courses help marketers, business owners, and freelance writers create cut-through content that places them at the top of their field and on page one of Google.

A coach with extensive industry experience

She was a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and created award-winning campaigns for clients such as Apple, Amex, Optus and Colgate.

She’s worked as a freelance copywriter for Wunderman Cato Johnson Advertising, Clemenger, J. Walter Thompson. She is the host of the popular podcast, ‘So, You Want To Be A Copywriter’ and was recently named in the Top 50 Small Business Leaders in Australia.

Written for and been featured in top magazines:

A coach who's qualified to teach 

She has a Bachelor of Business in Marketing, is an accredited MBTI and NLP practitioner and has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University. She studied acting at the Victorian College of the Arts, screen writing at RMIT and novel writing at Faber Academy.

A coach who knows how to write

Bernadette is not only a professional copywriter, she’s a published author and ghost-writer with four books to her name.

She is the best-selling author of ‘Secrets of Online Entrepreneurs’ and ‘How to Build an Online Business’. Both books went to #1 on Amazon.

Her third book, ‘Catch of the Decade’, ghost-written for the billionaire brothers behind and Menulog, was a #1 bestselling business book on Booktopia. 

A coach who mentors top business identities

Learn from one of Australia’s best copywriters and businesswomen

She is a book consultant and mentor to many business identities. Her most recent client was Stephen Hunt, the founder of a $100 million dollar pub empire, for his book Find. Build. Sell.

She was the book mentor for Mark Wales, ex SAS soldier, author of Survivor and finalist in the reality TV show Survivor, and for Steve Tighe, business futurist and author of Rethinking Strategy.


Stephen Hunt

And thank you to Bernadette Schwerdt, for the time, effort and support you have put into helping bring my business story to life. Over countless conversations, hundreds of emails, and thousands of words, you have helped me distil a rollicking and rowdy life into a book that I hope will be of value to many others. From when we first met, I knew you were the right person to help me tell my story, and my trust and instinct have been rewarded. Thank you for guiding me through this journey and for providing me with an outstanding learning experience. This book would not be the success it is without you.

Stephen Hunt Hunt Hospitality

Steve Tighe

Her advice was instrumental.

Bernadette's advice was instrumental in guiding me to successfully complete my first business book. She is very giving with her time and open to sharing her experiences. She has a genuine desire to see others succeed. She's very giving.

Steve Tighe Futurist and author of 'Rethinking Strategy'

Donna Cameron

She gave me the confidence to publish my book.

Bernadette is a wealth of information regarding writing and publishing. Through strategic questioning, she helped me clarify the purpose, structure and ‘hook’ of the book which gave me the direction I needed to get started and saved me so much time. She helped me realise my vision was realistic (not crazy!) and gave me the confidence and impetus for me to publish my book. I highly recommend her!

Donna Cameron Author of 'Colour, the secret to creating a sustainable wardrobe'

Mark Wales

She's the best!

Bernadette is a publishing, writing, and storytelling insider who helped me write my debut book, a memoir published by Pan Macmillan. I approached her years back about the writing process and asked for her advice. Using examples from writing two of her own best selling business books, she gave me tips on not just building a book, but the encouragement to pursue what she knew would be a life-changing endeavour.

Mark Wales SAS Solder, Contestant on Survivor, Author of the book 'Survivor, Life in the SAS'

Gabby Leibovich

Still #1 after three months!

Firstly, we would like to express our sincere thanks and appreciation to Bernadette Schwerdt, our ghost-writer, for all her help in making this book possible. Thank you for sitting with us for hundreds of hours, for helping us sift through the 200,000+ words we’ve written over the years, and for guiding us through the writing and publishing process that enabled us to find our voice, shape the narrative, and craft the stories that make up this book.

Gabby Leibovich Co-Founder of, Menulog & Scoopon

A coach with experience in a range of industries

Prior to her business career, she was a professional actor and appeared in some of Australia’s most iconic shows including Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish, and worked alongside Margot Robbie, Guy Pearce and many others.

She was the inaugural in-house mindfulness coach for the Carlton Football Club’s AFL players and coaches and has conducted meditation workshops for Melton Council, Melbourne City Council and others.