1
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Copywriting
for profit
Love words? Like variety? Create a lifestyle career that gives you freedom, independence and unlimited earning potential. Become a copywriter today. Start your journey here.
Learn at your own pace
3-4 hours per week
Upskill quickly and charge premium rates
2 x personalised 1-on-1 calls with your expert tutor
Some of the world’s top novelists and screenwriters started their careers as copywriters – Fay Weldon, Peter Carey, Philip Adams, Di Morrisey, Salman Rushdie and Don DeLillo to name just a few.
But what is copywriting?
Copywriting is the art of writing words that sell, and the people who write the words are copywriters. We write words for websites, blogs, Facebook ads, brochures, TikTok videos and more, and we get paid a lot to do so.
If you love the thought of writing words for a living, getting paid more for one job than most people earn in a week, then copywriting is for you. Someone has to write these words – why not you?
There's never been a better time to re-invent yourself, re-imagine what life could be and re-purpose the careers you've already had. Enrol in Copywriting for Profit, get instant access to your course and start living the copywriting life today.
If you like writing and you're looking for a new, well-paid career, this is it.
Dip your toe in the copywriting waters and see if it's the career for you. In this fast paced, on demand, online course you'll get the skills, templates and guidelines you need to re-skill and re-train as a professional copywriter. In as little as 20 hours, you could be on your way to a new career. Read our testimonials to discover how one small course can make a massive impact.
You’ll learn how to:
- Write copy for every medium - websites, blogs, social media, emailers, brochures, TV, radio and more
- Apply our proven 7-step process for writing copy that gets results
- Use our 21-point Creative Brief template to write consistently great work
- Use sophisticated research techniques to quickly become an expert on any topic, industry or product
- Apply the principles of persuasive psychology to craft content that connects and converts
- Work with formulas to fast track your writing process, overcome impostor syndrome and build your confidence
Course module outlines
Copywriting for Profit has launched the careers of thousands of Australian copywriters. This is THE most comprehensive copywriting course on the market. Created by an Australian copywriter for Australian copywriters.
Estimated time: 25 hours
$797
(inc GST)
Video modules
The 7 steps
to writing great copy
Video Module 1
- Gain a solid foundation in copywriting, understanding its importance and how to stand out in a crowded market
- Learn the key personal qualities and success cycles that make great copywriters thrive
- Explore the power of words with real-world examples that demonstrate the impact of copywriting
- Dive into conceptual and direct response copywriting with award-winning ads and expert techniques
- Master the 7-step formula, applying it to websites, blogs, email, YouTube, Facebook, sales letters and more
- Unlock the secrets to crafting effective headlines, from ‘How to’ to ‘Ask a Question’ and ‘Numbers’ formulas
- Learn how classic ads can inspire your headline writing and use proven formulas to target niche audiences
- Create attention-grabbing headlines with quick and easy techniques, combining different formulas for maximum impact
How to write
headlines that
sell
Video Module 2
- Discover the importance of images in copywriting and how to choose ones that amplify your message
- Learn to craft sub-headlines that hook readers and seamlessly transition to features and benefits
- Master writing persuasive body copy by leveraging features, benefits, and psychological triggers
- Boost conversions with the power of social proof, from testimonials to Google reviews and video examples
- Craft irresistible offers and lead magnets to entice your audience and increase engagement
- Create highly effective CTAs tailored to different platforms, including email, social media, and charities
- Access the ultimate headline resource with 30 top-performing headline formulas to drive results
- Explore real-world examples of proven headlines and CTAs to apply directly in your campaigns
How to take a
Creative Brief
Video Module 3
- Understand the role of a creative brief and why it’s essential
- Learn how to take a creative brief covering everything from project scope to target market insights
- Master the customer avatar by identifying key audience traits like job title, income, challenges, and buying objections
- Dive into a real-life creative brief for Barb’s Babysitting Service, breaking down features, benefits, and client needs
- Discover the top 25 reasons why people buy
- Explore creative proposition strategies and how to back up claims with supporting evidence
- Present creative rationales effectively with insights from case studies like Campbell’s Soup to strengthen your campaigns
- Complete a copy deck, including headlines, body copy, social proof, and calls to action for maximum impact
- Handle client feedback, refine your copy, and ensure your work aligns with both customer desires and campaign goals
How to write SEO copy
Video Module 4
- Master SEO copywriting by understanding its key elements and Google’s ranking factors
- Dive into Google Search Console and other essential tools to enhance your SEO strategy
- Learn the E-E-A-T and YMYL guidelines to build trust and authority in your content
- Develop content strategies using topic clusters and keyword research with tools like SEMrush
- Understand the difference between short and long-tail keywords to optimise user intent
- Write compelling title tags that boost SEO without keyword stuffing or truncation
- Craft effective meta descriptions and alt text to improve search visibility and user experience
- Apply SEO best practices to web pages and blogs with real-world examples and actionable tips
Newsletters, EDMs, long copy, direct mail letters & brochures
Video Module 5
- Master long copy by reverse engineering brochures and creating effective creative briefs
- Learn the power of link words and phrases to craft seamless, compelling copy
- Analyse award-winning ads and apply link word techniques to your own writing
- Break down brochure copy and email templates to create effective new content
- Discover key research and preparation techniques for understanding your audience
- Hone your writing skills with tips on structuring, editing, and refining your copy
- Craft attention-grabbing headlines and calls to action with the right tone and voice
- Use simple, customer-focused copywriting techniques like varying sentence length and adding a PS for impact
How to start your copywriting business
Bonus: Module 6
- Land your first client and master techniques to grow your copywriting business
- Use powerful marketing strategies like building a client database and email campaigns
- Boost networking skills and leverage platforms like Eventbrite for new connections
- Craft winning pitches, build strong rapport, and secure ongoing work with proven follow-ups
- Maximise fees by negotiating effectively without revealing hourly rates
- Discover 10 proven ways to attract new clients, including lead magnets and email marketing
- Build an online presence, guest blog, and use social media to grow your business
- Transition to freelance success with outsourcing platforms and insider tips
Copywriting
and AI
07
Bonus: Module 7
- Introduction to top AI-writing tools and the role of human intervention in copywriting
- Importance of strategic planning and staying updated with AI advancements
- Comparing free vs. paid AI models and treating AI as a smart intern
- Ethical considerations and transparency with clients when using AI
- Setting up and training AI models with prompts and reference materials
- Practical applications: generating copy, headlines, blog posts, eBooks, and landing pages
- Using AI for SEO copywriting, including meta tags and keywords
- Client communication, follow-ups, payments, and the future of AI in copywriting
Want more? You got it.
Welcome to your 'Copywriting Craft Compendium.'
14 downloadable, printable 'deep dive' eBooks for your reading pleasure + 120-page 'swipe file' of award-winning advertisements.
Copywriting:
An introduction
Copywriting:
An introduction:
- What copywriters do and the different types of copywriting
- How copywriters work, what they get paid and how to find work
- How copywriters and art directors/graphic designers work together
- What great advertising is and how to create it
Copywriting:
The Ad Pack
Swipe File
Copywriting:
The Ad Pack Swipe File:
- A massive swipe file of over 200+ examples of the best in class examples of copywriting
- A deep dive exploration of what makes a successful advertisement
- Instant inspiration - feeling flat, unmotivated or tired? Flip through and get inspired to get back to work
Great Advertising:
What Is It
And How
Is It Created?
Great Advertising:
What Is It And How Is It Created?
- How to create the 9 building blocks of great advertisements
- The top 30 headline formulas
- Swipe files and examples for every formula
- How to create lead magnets, offers and calls to action
- How to write a great tagline
Copywriting:
The Creative
Brief
Copywriting:
The Creative Brief:
- What a creative brief is and why it’s used
- The components of the brief and how to complete one
- The top 21 questions you must ask your client
- How to document your creative process
- Tips for covering your 'butt' and minimise client conflict
- Swipe files of famous Creative Briefs
Copywriting:
How To Write
Headlines
That Sell
Copywriting:
How To Write Headlines That Sell:
- The importance and role of headlines
- The Top 19 formulas for creating successful headlines
- The role, power and purpose of headlines
- Examples of all the best headline formulas in action
- How to write sub headlines
- The best formulas for a range of different businesses
Great Advertising:
How To Create
Compelling
Offers
Copywriting:
How To Create Compelling Offers:
- Why offers and incentives are vital to getting a response and how they work
- How to motivate a consumer to ‘take action’
- How to choose the best offer for your objective
- The top 17 'unconditional' and 'conditional' offer templates that generate action
- 13 'openers' that grab instant attention
Copywriting:
How To Write
Direct Mail
Copywriting:
How To Write Direct Mail:
- When to use direct mail and how to write it
- 10-step process to writing a direct mail piece (in under 13 minutes!)
- How to open with a dramatic statement
- Top 5 tips on how to increase your open rates
- Tips on how to overcome buyer objections
- Completed Creative Briefing documents showcasing a real brief in action
- Top 70 Link words to keep readers engaged
Copywriting:
How To
Write
Brochures
Copywriting:
How To Write Brochures:
- How to write brochures, fliers and scope of service brochures for any company
- How to write for B2B, B2C and other channels
- What to include on the cover and contents page
- Tips on writing for service companies and how it's different to writing for products
- The top 4 most popular brochure formats
- A 7 step process for writing successful brochures from scratch
Great Advertising:
How To
Come Up With
Great Ideas
Copywriting:
How To Come Up With Great Ideas:
- How to develop your own creative process
- A 3-step foolproof process for generating creative concepts
- 5 top copywriters share their ideation process
- Why offers and incentives are vital to getting a response and how they work
- Case study: BMW and how to break creative boundaries
- 9 ways to avoid writer's block
Copywriting:
How To
Write Words
That Sell
Copywriting:
How To Write Words That Sell:
- How to use persuasive words that sell
- 30 benefit statements that create a unique point of difference
- Choosing the right word for maximum effect
- Choosing the right benefits
- How to write long body copy for sales letters, direct response, landing pages and emails
- Top 15 tips to improve the clarity of your writing
- How much should you write? Discover the formula here.
Copywriting:
How To Write
Press And Print
Advertisements
Copywriting:
How To Write Press And Print Advertisements:
- The difference between print and press advertisements
- How to write and develop creative concepts for both
- The 3 elements of a successful print campaign
- How to write body copy, strap lines and tags
- 13 ways to improve your advertisement
- How to write small space ads
Great Advertising:
How To Write
For TV
And Radio
Copywriting:
How To Write For TV And Radio:
- How to write copy for TV, radio and electronic media
- When to use TV and radio and the pros and cons of each
- Mistakes to avoid when writing for TV and radio)
- How to layout a TV and radio advertisement
- Templates and sample scripts from famous TV campaigns
- Storyboard templates and Creative Brief swipe files for your files
Copywriting:
How To
Write A
Newsletter
Copywriting:
How To Write A Newsletter:
- How to write a newsletter for any product or service
- How to identify your target markets and write for them
- 60 top topics for a successful newsletter
- How to identify the right size and format for your target audience
- How to brainstorm great ideas, concepts and stories for each issue
- How to choose a catchy name for your newsletter
- How to write articles and source content quickly and easily
- Cheat Sheets to generate unique story ideas
Copywriting:
Writing
For The Web
Copywriting:
Writing For The Web:
- The 11 fundamental principles for successful web writing
- How to create a great website
- Pages you need to include on the website
- How to write copy for the web
- Ten guidelines for website design
- How to use email to market a product or service that sell
- How to optimise your website
- Top 100 questions to create a Website Audit lead magnet to generate new clients
Plus
Got questions?
Need motivation?
Want work experience?
Book your Coaching Calls (2 calls x 45 minutes) with one of our highly experienced tutors and accelerate your success.
Few copywriting courses offer direct access to the course creator or 2 of Australia's most experienced copywriters. Ours does. We know that this personalised advice helps many copywriters break through their limiting beliefs, uncover unseen opportunities and provide the guidance needed to see quick success.
Access to a mentor like Bernadette Schwerdt, Mark Farrelly or Jason Toon makes all the difference to your copywriting success and it's the # 1 reason students choose this course over all the others.
These calls alone are worth the cost of the copywriting course. Your one-to-one sessions enable you to get:
- Feedback on your work
- Access to work opportunities
- Direct solutions to the blocks that are holding you back
- Personal, tailored advice on your specific issues and situation
- Advice and guidance from three of Australia's most experienced and trusted authorities on freelance copywriting
Bernadette Schwerdt
Mark Farrelly
Jason Toon
Check out the 5-star Google Reviews about Bernadette's coaching:
You can have ALL of this for
$797
SAVE
$1094!
Want to save $1094!
Enrol in the Deluxe
Package today.
Get courses 1, 2 & 3 for $1,297!
(Save $1094)
Become a well-rounded copywriter by enrolling in all 3 of our courses. Purchase our Deluxe Pack, get our three most popular courses for just $1,297 and get all the training you need to become a professional SEO copywriter. Get instant access, enrol today and start writing.