Each course is broken into modules, and each of these has a series of videos accompanied by a downloadable slide deck to step you through it. You do it on your own time, on your own schedule, however that works for you.
At the end of some modules, there is an assignment you can do to cement your learning. These are not compulsory but you can use them as the basis of a coaching call if you'd like feedback.
Yes, the course includes 2 x 45-minute coaching calls with the Copywriting Coach, Bernadette Schwerdt. These calls can be conducted via Skype or phone. Bernadette tailors each call to your specific needs. All topics can be covered, from setting up your business, getting feedback on your work, reviewing your quotes, helping you find clients, building your website etc. Whatever you need, Bernadette can help you with it.
Each course takes around 20-25 hours to complete. This is based on you spending around 1 hour per module and ½ hour on an assignment per module.
Our recommendation would be to work your way through the course for a few weeks, note down as many questions as you can and then schedule a call with Bernadette, the Copywriting Coach. That way, you can get the most from the coaching session.
Upon enrolment, you will receive an email from us with details on how to log into the online learning platform.
Forever! Once you purchase the course, it’s yours to keep and refer back to throughout your copywriting journey.
Very. Our courses are specifically designed to upskill you so you’re work-ready, with feedback loops that’ll help you build your confidence to go out into the world and write. The secret? Actually doing it! You’ll be surprised by how many people enrol in the course and don’t open the first module. He who hesitates….
There are 2 Coaching Calls included in the Deluxe Pack. Additional Coaching Calls can be purchased.
No. The assignments are a way for you to cement your learning and put your skills in to practice. If you'd like feedback on assignments, please send them to Bernadette as the basis of a coaching call.
Bernadette prepares her feedback in advance of your call. She won’t use your time together to read through the work. She knows the coaching calls are a big part of why people choose the course and she makes herself totally available to her students during the time they have with her.
Bernadette works fast and has coached hundreds of students. She knows the answers to most questions and has seen the same issues come up over the years. Believe it or not, most students run out of questions before their time is up so she encourages you to compile as many questions as possible before the call.
You can send it in a Word document and email it to her.
No. There is no ‘statute of limitations’ with your calls. You are welcome to schedule them with Bernadette when they suit you. We do recommend scheduling a call with Bernadette within 30 days of enrolment so that she can help you set some specific goals and strategies that will help you get your business up and running quickly.
Experience tells us that those who schedule a coaching call in the early stages of the course do well.
To get your coaching calls underway, you simply email Bernadette (email@example.com) or phone her on 0419 891 932 and you can set a date that’s convenient.
We can either Zoom or just speak on the phone. Bernadette needs about 7-10 days’ notice for coaching calls.
You can enrol online using our secure pay system and pay via PayPal.
If you'd prefer to pay over the phone, please call Bernadette on 0419 891 932.
We recommend that you work your way through the ‘Copywriting for Profit’ course, the 'SEO Copywriting' course and then the ‘Get Paid To Write’ course. This will give you a really strong foundation in the copywriting process and the business of copywriting and will help you find the niche or areas of interest for you.
Bernadette Schwerdt is the founder of Copy School and the creator and tutor of all the courses you see here. She is also the head copywriting tutor at Australian Writers’ Centre (AWC) course and is the creator and tutor of the copywriting courses they offer. What’s the difference between the courses? Here’s a brief summary of what you need to know.
The Copy School courses you are reading about here are offer:
a) Personalised coaching and mentoring:
The Copy School courses provides detailed, personalised, one to one feedback with each student. These mentoring sessions take place via phone or Zoom and are pivotal in helping students take their copywriting skills to the next level. These sessions are invaluable for those who want to quickly progress their copywriting career and want detailed feedback that meets their unique needs. There is no deadline by when you need to finish the course and you can schedule your coaching calls whenever it suits you – one week after starting or one year. We’ve had student access their calls 5+ years after enrolling.
Few online courses offer this level of customised support. With the help of your Bernadette or one of her trusted copywriting expert coaches you will gain access to their networks, suppliers, and whatever assistance you need to get started.
b) Extra written material and bonus chapters:
When you enrol in our Copy School courses, you’ll receive all the same videos, slide decks etc. you’d get in the AWC course, but when you enrol at Copy School, you’ll also receive the 1:1 coaching calls and you’ll also gain access to a comprehensive series of bonus printable eBooks, workbooks, assignments, checklists and templates. These compendiums are yours to keep and you’ll be able to refer to them for the rest of your copywriting career. Many students consider them to be their ’copywriting bible’.
If you are seeking a more comprehensive understanding of copywriting, you will value the extra instruction and detail these printable resources provide.
c) Instantly accessible:
We know you want to start learning as quickly as possible which is why our courses are instantly available. Enrol now and you’ll have access within minutes.
d) This course is self-paced:
You’ll receive instant access to ALL the content. It is available 24/7 and instantly downloadable.
Each module comes with an Introductory video that explains how to get the most from the course and how to manage your learning.
e) Evergreen access:
You’ll get access to your course content for as long as we are around. We’ve been training copywriters for 20+ years and we plan to be around for a lot longer. You don’t need to worry about the content being ‘turned off’ so you can relax, enjoy your journey and complete the course at a time that suits you.
No. And that’s a good thing. The copywriting industry is one of the few industries that does not have a formal accreditation body recognised by Australian training authorities, such as OTTE.
Why is this a good thing? Because it means that employment is given to copywriters based on their experience and the quality of work in their portfolio, not on whether they can pass an exam or not. What could be fairer than that?
There’s an old saying ‘you’re only as good as your last ad’. It might be a cliché but it’s true.
You will be employed as a copywriter because you create great ads, not because you have a degree in marketing or a Masters in Creative Writing or any other topic.
In fact, copywriting is one of the few professions where a degree is not required. That’s refreshing because it means that anyone can become a copywriter, irrespective of their age, experience, background and educational history (or lack of it).
Yes. Please email firstname.lastname@example.org once you've completed your course and we will arrange your certificate to be emailed to you.
No. The courses are open to everyone and there are no pre-requisites.
The Copywriting for Profit and SEO copywriting courses are great for those with no experience in copywriting at all as we teach you everything you need to get started and to get out there earning money. It’s also very useful for those who need to write brochures or advertisements for their employer or for those business owners who don’t want to hire an expensive advertising agency to do their copywriting.
These courses have been written with freelance copywriters in mind, but the courses are very suitable for anyone in a freelance business or indeed anyone who would like to learn how to market their own business.
Absolutely - especially if you’re looking to go out on your own as a freelancer, or even contract for an advertising agency or in-house with a client.
Absolutely, in fact, it’s an asset. You’ll obviously need a working knowledge of English to complete the course, but the skills you learn along the way will be transferable across the world, throughout global markets.
Yes, we offer a 30-day money back guarantee. If you don’t like it or think it’s not for you, we will refund your money in full, no questions asked.