Australian School of Copywriting

JAMES PERKINS

Koala Consulting and Training

Bernadette taught me remotely in two courses on copywriting. She narrated both online programmes and provided personal feedback on weekly assignments to each participant through additional sound recordings.

I've been a trainer for over 25 years, and it was immediately apparent to me that Bernadette is an expert trainer who knows what she's doing. She has an excellent, well-modulated speaking voice, which makes her fun to listen to. Her relaxed approach makes her seem less like a teacher and more like a friend giving advice, so it's easy to take her constructive criticism on board. She is patient and encouraging and occasionally uses gentle humour to get her point across. While she clearly knows she has been very successful in copywriting, her modesty and use of personal examples are both inspiring and instructive.

I really enjoyed both courses and would gladly work with her again.

ASHLING KWOK

Copywriter

When I decided to make the change from freelance journalism to copywriting, I wanted a comprehensive course that would teach me everything I needed to become a professional copywriter. I researched every option available and soon came to the conclusion that nothing matched the copywriting course provided by The Australian Copywriting School.

Bernadette’s course is the most detailed and informative around. It covers every topic imaginable, in a clear and effective manner. One of the best parts of the course is the mentorship calls with Bernadette. She is an endless source of knowledge and is always happy to share her experiences and offer support.

After completing this fabulous course, I now have the skills and confidence required to build my own business. I am extremely grateful to Bernadette and highly recommend The Australian Copywriting School to anyone looking for a brilliant copywriting course that will set them on the road to success.

ANDREW LAU

SEO Copywriter

Bernadette's online copywriting course was easy to follow and understand; a great digital presentation. Her voice was engaging and her wisdom around copywriting to emphasise features and benefits was truly helpful. When you send her your work, her feedback is honest and straightforward. There's no fuss, no fibs. The best way to learn. I'm now running my own copywriting business and Bernadette was a large part of the equation that made this possible.

Keith Hockton

Copywriter

Although banking paid extremely well and I had an amazing lifestyle, travelling to different parts of the globe on a regular basis, I wasn’t happy. I would log on to your site from wherever I was working at that particular time, and read the testimonies of people who had completed your course and made the change. It was inspiring stuff!

As soon as I had made that decision I started to think and believe that maybe there was a way out and light at the end of the tunnel. A way to have the lifestyle I desired and to enjoy the work that I really wanted to do.

I left the banking industry and completed your course and happily haven’t looked back since. I now spend my time travelling between my home in Penang, Malaysia and discovering Asia when I’m in-between copywriting assignments.

The course opened my mind to so many industries and I find it easy to switch in-between industries when assignments come along.

Thank to you and your course I now live the life that I have always wanted to live and I get paid for it too! Oh, did I mention that I’m happy!

Bernadette Beach

Indigo Consulting

I reached a point in my career where I was seeking a career change.  Having owned two successful businesses, I wanted to utilise my many years of experience in business and marketing but use my passion and love for creating and writing.

After extensive research, I came across The Australian Copywriting School and knew straight away that this was the perfect course to learn copywriting skills.

I commenced the course via distance learning as it meant I didn’t have to take time off work or organise travel to Melbourne (I’m based in Sydney).  But what won me over were the 10 DVDs (video of workshops), which were included in the course.  You can watch each module of the course and get the same benefits as if you attended the course face to face.  Cannot get much better than that!

The course material is easy to understand, gives you tonnes of examples of copywriting material and most importantly the skills and confidence to go out and be a copywriter.

Having loved the course so much, I had an even greater desire to further my knowledge and become the best copywriter I could be.  What better way than to get one on one coaching from the best in the business.  This is when I entered the Dream Team programme with Bernadette Schwerdt.   The personal attention you receive is amazing through webinars, emails and coaching calls, as well as the opportunity of copywriting work.

The course and the Dream Team programme has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day.

Boris Karesin

Copywriting

I wanted to express my gratitude for your course. I'm not even half way through and I've been impressed to say the least. I've enjoyed the Copywriting: Writing for Profit course very much, it's wonderfully structured and delivery is straight to the point. I've scrutinized your course against others and against the teachings of other great copywriters; so far we are universally singing to the same tune, which is worthy of praise (and a hi-five). Thank you once again. It's early to make huge assumptions, but I may have found my perfect profession.

Nikhil Rughani

Big Data Analytics Specialist, Hewlett-Packard

Whilst studying the Writing for Profit course, I was able to gain work in a digital advertising agency, and also make a part-time income from freelancing. More recently, I completed a major project in writing copy for a large global IT firm, and I have also been ramping up growth for my own digital copywriting agency as well, both of which were made possible through studying the Writing for Profit course. Apart from learning the fundamentals of copywriting, Bernadette takes you on a journey to refine your skills, build your portfolio, and be successful as both a freelancer as well as an agency copywriter. I strongly recommend Writing for Profit if you are keen on using your passion for writing to earn a good income and be a highly sought after professional.

Monique Eddy

Copywriter & Online Business Assistant

Starting my business 8 years ago, Bernadette was introduced to me as the ‘Copywriting Queen’. I loved writing and was already a couch critic of advertising, so copywriting fascinated me. I enrolled in Bernadette’s course and fell in love with this career path. The course was comprehensive, easy to follow and Bernadette’s coaching was amazing. She helped my confidence grow with each call and I soon knew this niche was perfect for my business. As a result of Bernadette’s teaching, mentoring and continual support, my business is now booming. And when you start getting head hunted as you’ve become known as a fun copywriter – well that’s when you know you’ve made it. Thanks Bernadette, you’re an amazing lady and copywriting coach, and I wouldn’t have done this without you.

Lucinda Lions

Copywriter – Lion Writing

In every coaching call I’d either learn something about: how to get new clients, how to work smarter, how to find new copywriting opportunities, how to reach my goals, or just how to live a more fulfilling life. One of the things I appreciated the most was Bernadette’s willingness to share new information with us. If she found out about a new copywriting opportunity, she would share this information immediately and give us practical and detailed advice on how to capitalise on it.

The other great benefit of being on the program was hearing the guest speakers. These speakers shared their time and wisdom as readily as Bernadette did, and their information assisted me in many areas of my business and my life.

The group coaching aspect of the program was also most beneficial because I learnt as much from the other participants as I did from Bernadette. I highly recommend the Dream Team  program to any copywriter who wants to take their business to a whole new level.

Lydia Atanasovski

Copywriter – Copy Done Writer

Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. Not only has it taken my mindset to a whole new level, it’s been hugely beneficial moving forward (particularly in the early stages of my career).  If you’re looking to gain a competitive edge, then participating in the Dream Team is an absolute must. I can’t recommend it highly enough.

Colin McDonald

Copywriter

Bernadette's Dream Team mentoring program gives you access to a wealth of resources that educate you on the business of copywriting and provides you with a number of proven strategies on how to make that business a reality.

Dr Doug Rotherham

Decked Out Skateboard Co.

It can mean the difference between surviving and thriving. As a scientist-turned-copywriter and small business owner, my journey started with a course at the Australian School of Copywriting.

After completing two of Bernadette’s excellent courses, I was selected as a member of her highly regarded ‘Dreamteam’ mentoring programme.  And by following Bernadette’s step-by-step strategies and advice, I had my own freelance copywriting business up and running in a matter of weeks! Plus, the ongoing training and support kept me on track while giving me the knowledge and skills to take my business and writing to the next level.

More recently I’ve taken over a ‘clicks-and-mortar’ business that’s seen strong growth in the face of tough retail conditions. Put simply, I wouldn’t be where I am today without taking that first step and enrolling in a course with the Australian School of Copywriting. It’s one of the smartest decisions I’ve made."

TONI WELLS

Copywriter

As a former practice manager turned copywriter, I was looking to build my own freelance copywriting business. Feeling nervous about my decision, I spent a lot of time comparing courses before I took the plunge and enrolled into Australian School of Copywriting. A very wise and smart decision to date. 

I have found the deluxe pack (3 copywriting courses) very informative, well-structured and easy to understand. It equipped me with the skills and knowledge to be a successful writer and business owner.

Above all, Bernadette’s mentorship provided me with expert advice and the confidence to get my business up and running in just a few weeks. Quite simply, her enthusiasm and willingness to help is unlike anything I have experienced before. I highly recommend her courses to all aspiring writers. Most importantly, I highly recommend her to be your copywriting mentor. 

Gemma Lumicisi

OWNER FOUNDER & DIGITAL COPYWRITER | SEO SPECIALIST

As a student of The Australian School of Copywriting,  I highly recommend this course. I studied copywriting a way back when in university and I needed a refresher and to learn more about SEO copywriting also. This course gave me that and more. Bernadette's content is engaging, and it's exciting listening and watching her videos. Her templates and instructions on how to structure different types of copy are so valuable. Her coaching was brilliant, within the short time we had together we covered so much, and her excitement and genuineness to help were inspiring. This course gave me the confidence to finally start my own copywriting business just as I dreamt about for years. It gave me the fundamentals and belief that I needed. Thanks, Bernadette. 

Kate Crocker

SEO Copywriter | Legal Content Specialist

Hi I’m Kate Crocker.

I’m an SEO copywriter, legal content specialist and former lawyer. I help law firms and businesses attract more clients by creating engaging, insightful and reader-friendly website content.  I did Bernadette’s GET PAID TO WRITE course and loved it.  There are so many great things about this course. For example,

- It steps you through setting up your own business, right from the very basics. You know – covering off all those questions that you’re too embarrassed to ask.

- You learn a huge amount about the craft of copywriting, including taking a copy brief, how copywriting is used in various industries, tapping into buyer emotions, how to structure your work, and analysis of some great advertising campaigns

- It’s also structured in easily digestible chapters, so you can complete them easily and quickly, or skip over any chapters that cover areas in which you’ve already got knowledge.

I’m now a much more confident copywriter, I’ve established my business, and I can see improvements all the time. That’s helped me to earn a good income, establish a work-flow and enjoy creating website content.

I especially loved the one-on-one coaching calls with Bernadette, in which I could ask all the questions that were unique to my business, talk about my website, discuss how to develop my career and work out how best to source the copywriting work that’s right for me.  

I would recommend the course because it’s self-paced, doesn’t assume any pre-requisite knowledge and you can structure it in the way that best suits you.