The guest client experience

Work with real clients and build your copywriting portfolio.

It's back!

By popular demand.

 A 6-week online coaching program for ambitious copywriters who need help getting started.

Kick-start your copywriting career 

Meet real clients in a
safe, fun and friendly environment

Build your copywriting portfolio 

What is 'The Guest Client Experience'? 

The Guest Client Experience is a unique opportunity to gain hands-on copywriting experience with a real client, create work for your portfolio, and receive personal instruction and coaching along the way from some of Australia's top copywriters.

This 6-week programme is conducted 'live' on Zoom each week.  You'll also get access to the Training Portal which contains a further 6 x 1 hour 'companion' training videos that match what we cover each week.   

Why are we offering this programme? 

We’ve trained over 10,000 students in the art of copywriting and discovered that there’s 5 major challenges when launching a freelance copywriting career:

  • Finding clients
  • Having the confidence to take a brief from the client
  • Writing the copy and presenting it to the client
  • Building your portfolio
  • Knowing what to charge for your work

The Guest Client Experience eliminates these barriers to building your freelance business so that you can launch your copywriting career and start making money today.

When you enrol in this programme you will:

Be introduced to your first client in a fun group setting 

Be guided & coached at every step to feel supported

Get to present work to a client & receive a testimonial 

What students say about the programme:

What's included in the 6-week course?

  • 6 x live group coaching calls with The Copywriting Coach, Bernadette Schwerdt
  • 6 x online, self-paced, 1-hour training videos to accompany each week's topic
  • Live group coaching calls with industry guest speakers 
  • Access to a unique, industry-leading 'automated' creative briefing process that takes the 'hit and miss' out of briefing
  • Introductions to your personal ‘client’ who you’ll work with for the duration of the programme
  • Guided instructions on how to meet, greet and take a creative brief from your client
  • Support, feedback and mentoring on how to produce the best work for your client
  • Opportunity to present your work to your client in real time
  • Presentation tips on how to present your work to the client
  • Feedback from clients and your coach on the work you create
  • Guidance on how to charge for your work on a ‘value’ basis (not an ‘hourly’ basis)

Who is this programme for?

The Guest Client Experience programme is for anyone who wants to:

  • Get a foot in the copywriting door but lacks the confidence, contacts or know-how to get there
  • Work with a real client in real life in a supervised, structured and safe environment
  • Create real copywriting work to kick start their portfolio
  • Receive feedback on their work before they deliver it to the client so they can present with confidence
  • Know how to talk to a client, take a brief, and complete the full cycle of a copywriting job
  • Meet leading advertising industry identities and grill them on how they got started, what they did right, what they did wrong and what they’d recommend for launching a freelance career
  • Share the journey with others so you can build a community of collaborators, colleagues and contacts who can support you after the programme is over

If you are an aspiring copywriter who needs motivation and experience to acquire clients, 'The Client Experience' is for you.

What makes this programme unique?

Small group size for support and personal attention

Meet real clients who
want to work with a copywriter

Receive feedback & coaching from leading copywriters



Thank you so much for the course -- I loved it. I feel it helped me to get to the next level and so many more levels to go! I love your generosity with us students. It is much much much appreciated. There's a lot of people out there making money just selling the dream - and it feels awful to be an obvious part of someone's marketing funnel. You give us real tools and real ways forward, no matter where one is in the journey.

mel bateson


Bernadette is not only an expert in her field, she genuinely cares for and supports her students, whenever they need her guidance and hard earned knowledge. The Client Experience was both a technically enlightening, practical experience, and an unexpected lesson in mentoring, done right.

david whiteley


This programme gave me practical experience and the confidence to present myself professionally. It was great to meet so many like-minded people.

filipa ottley


This programme boosted my confidence and has shifted me into ‘I’m a copywriter’ mode. I would recommend the programme because you will get over the wall from ‘I’m learning’ to ‘I’m a copywriter’.

meg daniher


I have honestly enjoyed The Client Experience (+the previous course I did with you) and only have high praise for you and your course.

chantelle churchill


The Client Experience has been absolutely amazing and I am very grateful to you for creating it, and giving me the chance to participate.

elvin dizon


This programme is a game changer! I would recommend the programme because it’s packed with a lot of learning and a lot of support and help.

annette mcquarrie


This programme can propel you into a career as a copywriter. All the tools you need are included – it’s up to you to handle those tools well. I would recommend the programme because you don’t need to waste time with any other programme to get results. Doing the copywriting course and the client experience with Bernadette was the best decision I have ever made in my career. I wish I’d made it sooner.

kathrin allen


The Australian School of Copywriting - Client Experience Course provided support, knowledge sharing by industry experts, the forming of a future peer group, and the opportunity to pitch to a genuine client. Bernadette's generosity in creating this invaluable course for those of us new to the trade is testament to the amazing industry leader that she is. Under Bernadette's tutelage I have grown immensely and now foster a strong belief in my abilities. The Client Experience Course has given me the will to succeed. I highly recommend this course for anyone trying to get their Copywriting business off the ground. What I have learnt from Bernadette, industry leaders and my class peers cannot be found in an eBook or blog post. What are you waiting for?

katia spies


It's been a wonderful course. I feel far more confident to go out there and try to do this thing. Thank you so much for putting it together and including me in it.

julia natoli


WOW! This has to be one of the best courses I have ever done. The Client Experience was full of practical knowledge and not only was I introduced to real clients, but I had the opportunity to work alongside other copywriters in the same position.

Who can apply?

To qualify for entry into the programme, you’ll need to have enrolled in at least ONE of our three courses: 

Copywriting for profit 

Get paid to write 

SEO copywriting

If you have completed Bernadette Schwerdt’s copywriting courses through the Australian Writers Centre, you are also qualified to enrol.

If you’d like to be accepted into 'The Client Experience' but haven’t enrolled in our courses yet, please enrol on or before the start date of the course.

Why is completion of a course a pre-requisite?

To get the most from the programme, you need to know the basics of how to write copy. We don’t expect you to have any experience or know-how, but by doing the course you will have attained the basics you need to get started.

How is the course delivered?

All the online 'live' sessions are delivered by Zoom.

Working with the guest client:

You may be wondering: Do you get paid for the copywriting work you create for the guest client? No. The client is here to learn how to work with a copywriter, and you’re here to learn how to work with a client. The client gets access to your work, you get access to the work for your portfolio. It’s all about the process and both parties will benefit from working with each other.

Can I work with the client I met on the programme?

Should your client like the work you produce, you are welcome to engage with them after the programme on a commercial basis. We can't guarantee this will happen but it is definitely possible. We will provide in depth coaching on how to leverage what you’ve learnt in the programme to build your business.

Spaces are limited so please enrol early to get a seat.


Tuesday 16th May 2023

Tuesday 23rd May 2023

Tuesday 30th May 2023

Tuesday 6th June 2023

Tuesday 13th June 2023

Tuesday 20th June 2023


7pm-9:30pm AEST (2.5 hours per session)

Time commitment needed:

Please allow a total of 4 hours a week to get the most from the course. (2.5 for each live session plus 1.5 hours out of class).

Course fees:

Current students:


 inc. GST

  • The Guest Client Experience course

Deluxe special offer:

Enrol in The Guest Client Experience course and get all THREE of our flagship courses for just $1797 inc. GST.   


 inc. GST

  • The Guest Client Experience course
  • Copywriting for profit course
  • Get paid to write course
  • SEO copywriting course
  • Save $497

Can't afford to pay upfront?

Payment plans are available that make our courses available for everyone. Contact support@copyschool.com to apply. 

Enrol now!

Seats are strictly limited. Enrol today to secure your spot.   


Please choose carefully as once the course has started, we cannot refund your money.  If the course has started, you are welcome to find a replacement to take your place if needed. If you withdraw 14 days before the course begins, you'll get a full refund.  

What clients say about the programme: