Are you considering enrolling in an online copywriting course?
Congratulations! A well-chosen course can be the springboard you need to launch a successful freelance copywriting career.
Now, let’s explore what you need to know before you enroll in an online copywriting course.
Breadth of Training
First and foremost, examine the scope of the training provided. While you may currently have an interest in email or SEO copywriting, there are countless other genres that you might find intriguing and lucrative. The ideal course should cover a wide range of topics, including email, SEO, blog writing, web writing, brochure writing, conceptual development, and brand storytelling. Understanding these various facets will not only broaden your knowledge but also make you a more versatile and confident copywriter. When someone asks if you can handle a type of copy, you should be able to confidently say, "Absolutely, I can do that."
Longevity and Credibility
Look for course providers with a proven track record. Those who have been in the market for a long time are likely to have accumulated a wealth of experience and success stories. Avoid the "fly-by-nighters" who haven’t stood the test of time. Providers who have been around for at least a decade have demonstrated their effectiveness and reliability. For instance, Copyschool has been thriving for over two decades, and our success is evidenced by the achievements of our students.
Comprehensive Systems and Structures
It’s crucial that a course teaches you robust systems for writing copy across various mediums. The right training should equip you with reusable structures, templates, and processes that can be adapted to any industry, product, or category. We offer a seven-step structure to write copy for any scenario. This ensures that whenever you sit down to write, you have a clear roadmap to follow. Mastering these tools will enable you to quickly become an expert in any niche you choose to explore.
Community and Support
One common pitfall of online courses is the lack of community. Writing can be a lonely endeavor, and without interaction, it’s easy to lose motivation. Choose a course that offers a supportive community where you can share your progress, seek feedback, and celebrate your achievements. Whether sharing wins or commiserations, having like-minded peers to connect with can make the journey much more enjoyable and less isolating.
Feedback Mechanisms
Equally important is the ability to get feedback on your work. Writing in isolation can lead to uncertainty about the quality of your output. Access to constructive feedback can boost your confidence and guide you to better results. The feedback will ensure that by the time you submit work to a client, it has been fine-tuned and is presented with confidence.
Qualified Trainers
Consider the qualifications of the trainers. Being a skilled copywriter doesn’t necessarily make one an effective teacher. Look for trainers who possess both industry experience and a strong track record in teaching. They should be able to discern common patterns and craft a clear, logical approach to writing copy. Their expertise will provide you with invaluable insights and techniques that enhance your learning experience.
Success Stories
Lastly, review the success stories of past students. An excellent course will have a wealth of testimonials and case studies that showcase the achievements of its graduates. For example, our graduates include Ben Keenan, who became the creative director at Clemenger BBDO and won numerous prestigious awards, and Hugh Southall, who ascended to the head of communications at Amazon. These success stories are a testament to the quality and impact of the training provided.
Conclusion
Choosing the right online copywriting course requires careful consideration of several factors including the breadth of training, credibility of the provider, quality of the support system, and the qualifications of the trainers. Resources and community support play a huge role in your potential success, so ensure the course you choose ticks all these boxes.
