Copywriting Tip #27: Prepare to write

Here’s a little hack I use to trick my brain into getting started. I call it ‘preparing to write’.

Here’s what I do.

I say to myself, I am not writing copy right now. I’m just preparing to write copy. I fire up my computer. I open up the documents I need to access. I print out my notes. I source the websites I need to refer to. I get out my notebook and pens. I put everything on the desk and give myself permission to walk away.

What happens is so weird.

Most times, I just get started! I see something that captures my attention, I make a few notes, I jot down a few ideas, and before you know it, I’m writing.

Damn! Tricked again. By me.

Action: Find your unique way to prepare yourself to write.