Copywriting Tip #11: Name your copywriting rates

At some stage, hopefully sooner rather than later, someone somewhere will ask you how much you charge.

There is no industry rate card so don’t be fooled into thinking that there is a standard rate. There isn’t. The only rate you need to worry about is the rate you charge and how good you are at selling the proposition.

To get started, write down all the types of mediums you’ll most likely get asked to write for, e.g. web pages, blogs, brochures, case studies, emails etc. Nominate the length/word count and put a fee you’d be happy to get for that work.  

Don’t get too caught up in it yet or overthink it. This is ‘for your eyes only’ at this stage.  

The point? When you’re ready to start charging for your work, and a prospect asks you for your price, you need to be confident in stating your price. No fumbling, no hesitation, no umming or ahhing. The more confident you are when discussing price, the more confident the client will feel about engaging you.

Daily action: Nominate what pieces you want to write, list the price beside it and get used to talking with confidence about the fees you charge.