If you have a website, you really want your visitors to give you their email and name so that you can contact them later on. After all, there’s no point generating all that traffic and not being able to contact them.
But before we move on and show you how to get them to leave their name and email, let’s recap what we’ve covered so that you can get a feel for the process. We’ve:
- identified our target market
- stepped into their shoes so we know what’s important to them
- asked all the questions that they’d want answers to
- prioritized those questions in terms of their importance
- identified the key features and benefits of the product
- positioned the benefit so that it tells the customer what’s in it for them
- created a few headlines to choose from
The next step in writing great copy is to create a compelling offer that the customer will love that will inspire them to contact you.
They may not be ready to buy from you right now, but let’s get them to contact you at least so that you can start the conversation with them.
We all love something for free so why not offer something that’s cheap to provide, interesting to them but more importantly, relevant to their needs.
The best way to do that is to offer them something in return for their personal details.
Now it’s important to know that there are two types of offers – unconditional and conditional.
In this email, we’ll talk about unconditional offers – the ones where customers don’t have to buy anything to get the offer.
It could be as simple as a free trial, an eBook or a DVD.
If you run stock market courses, a free seminar is a perfect way to get them to come along to find out more – a ‘try before you buy’ offer.
If you sell real estate, send them an eBook on “The Top 10 Ways To Choose The Right Real Estate Agent.”
If you’re a professional speaker, send your prospective client a DVD of a recent presentation you made at a conference so they can see you in action.
All you really want is for them to sign up with you so that you can contact them later and tell them more about what you do.
Having a free offer is the best way to do that.