Copywriting Tip #19: Don’t check your email

What’s the first thing most people do at the start of their work day? They check their email.

If you have copy to write and you need to be on top of your game to do it, this is not a great way to start your day. 

Here’s why.

  • Checking emails takes time and that is time you could be spending on writing copy.
  • Checking emails is draining and it will divert your focus. Within seconds, you’ll be off on a tangent – reading a blog, paying a bill, watching a video – and the copy you need to write won’t get done.
  • Checking emails is bad for creativity. Most (not all) people are at their best at the beginning of the day so why waste valuable mental clarity and alertness by checking emails? Bring your best game to your copy by writing when you’re fresh and alert. Sure, you’ll need to check email at some stage of the day, but do it once the heavy copywriting task that’s due has been done.
Action: Nominate the most important copywriting task to be completed and do that before you check your email.