Do you ever take the time to find out what your competitors are doing?
Do you even know who your most threatening competitors are?
Denial is not just the biggest river in Egypt – it’s what business owners are in if they don’t know how their competitors are.
It never ceases to amaze me that people set up a business and haven’t got the foggiest idea who their competition is.
I find this quite disturbing because if you don’t know who your competitors are, chances are your customers do! They’re not silly. They’ve Goggled similar companies and have worked out where you rank amongst your competitors in terms of price, quality and service.
If you don’t know this information, how can you possibly create a unique selling proposition, a pricing policy or a customer service position that’s better than the others?
Try it for yourself.
Go online right now and Google your type of business and find out who else comes up. Ring them up, buy their product, test them out and find out how good they are at what they do.
You’ll either be pleasantly surprised to find you’re a cut above the rest or horribly disappointed to discover that you’re overpriced, under resourced and way out of your league. Are you in denial about who you’re up against? Find out now and discover where you really stand.
