Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares:
- how to make a landing page work for copywriters
- how to create and write an email welcome series
- what that email sequence looks like
- what each email needs to say and do
- how often those emails need to be sent
- how to keep your list active and engaged
- how to use video on a landing page
- how to test a landing page campaign.