EP 32: How to market your copywriting business (without selling yourself or selling out)

Podcasts on February 28, 2022

Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply.

Paul McCarthy is the founder of the Marketing Club and one of Australia’s most successful marketing coaches. He’s the best-selling author of the book 8 Steps to a Remarkable Business and an international award-winning speaker.

In this session we talked about:

  • Why being a talented copywriter will not win you the job
  • Why other copywriters with less talent than you are making more money
  • Why we need to stop focussing on being better writers (and focus on being better at communicating our worth)
  • How to communicate our worth and value to a client without selling ourselves
  • The Umbrella Principle and how to use it to niche your business
  • The 5-step process for pitching your copywriting business at networking events
  • The ACNCA method for writing content
  • How to monetise your talent
  • How to never compromise on price
  • How to create great lead magnets that generate leads
  • Why we only have 7 seconds to make an impression
  • The SPIN system of selling and how copywriters can use it to build their business and that of their clients