EP 57: How to structure your key messages and win media attention

Podcasts on July 11, 2023

Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media and share their stories with the world.

If you would like to learn how to get your story out the world, win the attraction of a journalist and get the attention your story deserves, this is the podcast for you.

In this episode, we talk about how to:

  • structure your message
  • get a journalist on your side
  • use four templates to structure your message
  • write a media release
  • get coverage in niche publications
  • buy time with a journalist
  • find the right journalist
  • submit your media release to the journalists
  • deal with tricky questions
  • access the dos and don’ts of dealing with the media
  • gain the confidence to speak up

About Theresa:

Theresa Miller has almost 30 years’ experience in the media. She’s worked as an international TV and radio journalist, media trainer, lecturer and author.

She’s coached hundreds of people across all industries, from CEOs to NGOs, from celebrities to scientists in the art of confidently handling media interviews and presentations.

As the director of TM MEDIA, Theresa empowers spokespeople to share their expertise with a wider audience through interviews, public speaking, pitching and writing.

In her early career, Theresa worked as a reporter, producer and presenter in Britain, Switzerland, and Australia, including Sky News-UK, Good Morning Britain, CNN World Report, and the Zurich-based European Business Channel.

In Australia, she reported on-camera for ABC, SBS, and Channels Nine and Seven including as a reporter on the prime-time program, Australia’s Most Wanted.

Theresa is the author of two books, Making Babies – Personal IVF Stories and a novel, The Spin Doctor’s Wife.

She’s taught journalism and media at Macquarie Uni, Sydney Uni and the University of New South Wales. She holds a Bachelor’s Degree in Journalism and a Masters in Creative Writing.