EP 56: How to overcome procrastination, unlock creativity and get more done

Podcasts on June 19, 2023

Attention, Copywriters! We need to address the elephant in the room: procrastination.

It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process.

So how can we eliminate procrastination? I’ve got 13 tried and tested ways to help. And the reason I know they work is because I’ve been a procrastinator, I still am, I don’t think you ever really stop being one, but I’ve found some really useful strategies that have helped me overcome this pernicious habit and I’d like to share them with you.

About Bernadette Schwerdt

Bernadette is an award-winning Australian entrepreneur, author, speaker and advertising copywriter. She is the founder of the Australian School of Copywriting and the country’s leading copywriting coach. Bernadette’s flagship online courses have helped over 10,000 business owners, content creators and freelance writers create cut-through content that places them at the top of their field and on page one of Google.

She was a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and created award-winning campaigns for clients such as Apple, Amex, Optus and Colgate.

Prior to her business career, she was a professional actor and appeared in some of Australia’s most iconic shows including Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish, and worked alongside Margot Robbie, Guy Pearce and many others.

She was recently named in the ‘Top 50 Small Business Leaders in Australia.’

She is a popular TEDx speaker, the author of two bestselling books about online entrepreneurship (‘How to Build an Online Business’ and ‘Secrets of Online Entrepreneurs’). She is the ghost-writer of ‘Catch of the Decade’, the business biography of the billionaire brothers behind Catch of the Day, Menulog and Scoopon and was the book coach and editor of ‘Find Build Sell’, both of which were finalists in the Australian Business Book Awards.

Her latest book, ‘How to Build a Business Others Want to Buy,’ ghost-written for Kobi Simmat, one of Australia’s leading business coaches, comes out in July 2023.

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