A message from Bernadette Schwerdt, the course presenter and founder of CopySchool.com

SEO copywriting is the craft of writing for online – websites, blogs and social media. In our digital world, it’s an essential element of online marketing that improves website rankings, attracts quality traffic and increases conversion rates.

And if you nail it as a copywriter and can add it to your repertoire of skills? You’ll be able to charge premium rates for your services and develop a highly sought after niche in the market.