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Email marketing & copywriting
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Copywriting
A message from Bernadette Schwerdt, the course presenter and founder of CopySchool.com
Learn how to use the power of email marketing to nurture leads, create content people want, and make more sales.
Email marketing Introduction & how to get the most from this course
Email marketing Course overview – the learning journey
Email marketing Email marketing and copywriting – the basics
Email marketing Marketing funnels and customer mapping – Part 1
Email marketing Marketing funnels and customer mapping – Part 2
Email marketing The marketing funnel – a case study – Sabra Suby
Email marketing Top 5 email styles and types – Overview
Email marketing Top 5 email styles and types – Broadcast and triggered
Email marketing Top 5 email styles and types – Targeted, funnels and scheduled
Email marketing Email funnel – simple examples – Hubspot birthday funnel
Email marketing Email funnel – the basics – Like, Know, Trust examples
Email marketing King Kong marketing funnels and welcome sequence
Email marketing Storytelling for business – Part 1
Email marketing Storytelling for business – Part 2 – Trigger warning
Email marketing Storytelling for business – Part 3
Email marketing Assignment Module 1
Email marketing What is copywriting
Email marketing 5 principles of creative copywriting
Email marketing How to take a creative brief
Email marketing How to create a buyer persona – Part 1
Email marketing How to take a creative brief – Case study StartTech
Email marketing 12 ways to segment your email list
Email marketing How to take a creative brief – Case study Adam Franklin
Email marketing Assignment Module 2
Email marketing 7-step process – Step 1: Headlines – the basics
Email marketing 7-step process – Step 1: Headlines – the top 30 formulas
Email marketing 7-step process – Step 1: Headlines – 10 most popular formulas
Email marketing 7-step process – Step 1: Headlines – 15 pre-written templates
Email marketing 7-step process – Step 1: Headlines (for subject lines) – Part 1
Email marketing 7-step process – Step 1: Headlines (for subject lines) – Part 2
Email marketing 7-step process – Step 1: Headlines (for pre-headers)
Email marketing 7-step process – Step 2: The image
Email marketing 7-step process – Step 3: The sub-headline
Email marketing 7-step process – Step 4: Features & benefits – the basics
Email marketing Module 3 Assignment
Email marketing 7-step process – Step 5: The testimonial (or social proof)
Email marketing 7-step process – Step 6: The offer (or lead magnet or opt-in)
Email marketing 7-step process – Step 7: The call to action – Part 1
Email marketing 7-step process – Step 7: The call to action – Part 2
Email marketing Module 4 Assignment
Email marketing Email newsletters – the basics
Email marketing Email newsletters – 15 ways to generate new ideas
Email marketing Email newsletters – case studies and best practice
Email marketing How to use pop ups to capture more leads
Email marketing Technical overview for non-tech people
Email marketing BONUS CONTENT Masterclass: Katia Spies – ‘Gold’ Email campaign
Email marketing Module 5 Assignment
Email marketing How to write a welcome series
Email marketing 15 win back series with examples
Email marketing How to write for an abandoned cart email sequence
Email marketing The 5 post-purchase emails you need
Email marketing BONUS CONTENT – Liz Green – part 1: welcome series
Email marketing BONUS CONTENT – Liz Green – part 2: welcome series
Email marketing BONUS CONTENT – Liz Green – part 3: welcome series
Email marketing BONUS CONTENT – Liz Green – part 1: replenishment series
Email marketing BONUS CONTENT – Liz Green – part 2: replenishment series
Email marketing BONUS CONTENT – Liz Green – part 3: replenishment series
Email marketing BONUS MASTERCLASS: Jason Toon – part 1: Red Bubble case study
Email marketing BONUS MASTERCLASS: Jason Toon – part 2: Red Bubble case study
Email marketing Module 6 assignment
Email marketing How to write long body copy for email using opening statements
Email marketing How to tag emails
Email marketing How to avoid spam filters and increase email deliverability
Email marketing Top 10 email marketing metrics
Email marketing Module 7 assignment
Email marketing Wrap up and next steps
Email marketing Introduction to ChatGPT