In-House Copywriting Workshop

This programme provides marketing and sales team with the skills to write and communicate more persuasively with their internal team and external clients.

It’s also for anyone who has to write content but lacks the training, confidence or skills to do so. The purpose of the workshop is to give the entire team a process for writing more quickly and more effectively so that the brand and stories they create are consistent in style and tone and more importantly, achieve a result. It will also reduce creative conflict, provide a foundation for how ideas can be judged and give a step by step process for writing content for any medium. If you’d like your marketing or sales team to have the edge by being able to write targeted, results-based copy, this course is for you.

Learn how to:

• harness the power of ChatGPT and AI prompts to fast-track the writing process
• write effective copy for all mediums – web, email, blogs, pay per click, newsletters, You Tube, Facebook and Instagram – that cut through the clutter and get
  results
• write copy for sales funnels, pipelines, landing pages and SEO
• use creative briefs that enable your brand values to be communicated with consistency across every platform and every department
• leverage formulas and templates to write headlines that get clicked
• use content calendars and templates to streamline the writing process
• write lead generation copy that increases enquiry rates and conversions
• write long-form articles, direct mail, sales letters and brochures that get read from start to finish
• create conceptual advertising for print, outdoor and digital that promotes the brand and wins creative awards
• work effectively with different departments/teams/faculties and get buy-in from others to help you deliver the best copy
• overcome writer’s block, eliminate procrastination and generate ‘instant’ inspiration to help you write more quickly and effectively

What you’ll get:

• Extensive workbook and assignment sheets
• Customised training materials based on your company’s collateral
• Feedback on the work produced during the workshop
• Facilitated group discussion to improve creative processes
• Customised learning plan for future development