In-House Copywriting Workshop

Learn how to write persuasive copy for websites, blogs, social and email. Access the top templates all the pro copywriters use, write with confidence and create a consistent style and tone across your organisation. 

One day course:


or online

This programme provides marketing and sales team with the skills to write and communicate more persuasively with their internal team and external clients.

It’s also for anyone who has to write content but lacks the training, confidence or skills to do so. The purpose of the workshop is to give the entire team a process for writing more quickly and more effectively so that the brand and stories they create are consistent in style and tone and more importantly, achieve a result. It will also reduce creative conflict, provide a foundation for how ideas can be judged and give a step by step process for writing content for any medium. If you’d like your marketing or sales team to have the edge by being able to write targeted, results-based copy, this course is for you.

Learn how to:

  • harness the power of ChatGPT and AI prompts to fast-track the writing process
  • write effective copy for all mediums – web, email, blogs, pay per click, newsletters, You Tube, Facebook and Instagram – that cut through the clutter and get
  • write copy for sales funnels, pipelines, landing pages and SEO
  • use creative briefs that enable your brand values to be communicated with consistency across every platform and every department
  • leverage formulas and templates to write headlines that get clicked
  • use content calendars and templates to streamline the writing process
  • write lead generation copy that increases enquiry rates and conversions
  • write long-form articles, direct mail, sales letters and brochures that get read from start to finish
  • create conceptual advertising for print, outdoor and digital that promotes the brand and wins creative awards
  • work effectively with different departments/teams/faculties and get buy-in from others to help you deliver the best copy
  • overcome writer’s block, eliminate procrastination and generate ‘instant’ inspiration to help you write more quickly and effectively
What you’ll get:

  • Extensive workbook and assignment sheets
  • Customised training materials based on your company’s collateral
  • Feedback on the work produced during the workshop
  • Facilitated group discussion to improve creative processes
  • Customised learning plan for future development


Bernadette Schwerdt

Behind every great piece of writing lies an expert in their field, and this school is no different. Bernadette Schwerdt founded the Australian Copy School in 2001 and quickly became one of the country’s leading copywriters and businesswomen.

With over 20 years’ experience in training some of Australia’s most successful and awarded copywriters, Bernadette’s courses are designed to guarantee students tangible skills, lucrative careers, and take their careers to soaring heights.

Her personable expertise and mentoring style means your experience as a student is unmatched by any other course on the market, delivering incredible results time and time again.

A TEDx Speaker, regular on ABC radio, Channel Nine, qualified meditation coach and acting extraordinaire - your career couldn’t be in better hands. Want to know more?

Learn more here.

How to book:

Ring: 0419 891 932 to discuss how we can customise a workshop for your team


Web: Visit to see our full suite of online courses and testimonials

Bonus Offer

Extend the learning long after the workshop is over

Book a one-day workshop and receive 7 complimentary copies of our flagship online course, 'Copywriting for Profit'. This is valued at $5500. 

This is the perfect companion piece for the workshop. Participants can review the material at their leisure, access the resources for years to come and refresh and update their skills at a time and place convenient to them. 

What people are saying about Bernadette:

“Bernadette is exceptional educator.”

– Belinda Kynaston, UTS: Insearch

“One of the best courses I have been involved in.”

– Chad Pickert, Channel Nine, Advertising Account Manager

“I used one of your copywriting tips in our media release and boom! 3 news interview requests in a day. So, a massive THANK YOU.”

– Dr Asti Mardiasmo, National Research Manager, PRDnationwide

“I highly recommend Bernadette and this workshop. Our team loved it.”

– Frankie Brewer, General Manager, Health and Life Sciences Division, Informa Events

“Bernadette blew us away with her knowledge, expertise and enthusiasm for her topic.”

– Lorna Hendry, School of Media & Communications, RMIT University

We have thousands of copywriting students that have created thriving copywriting careers off the back of their Copy School studies.

If you’re not happy with your experience, we offer a 100% refund within 30 days of purchase.