Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you.
Kat Moses is the founder of MGMT, one of Australia’s leading influencer talent agencies. She manages many of the big names in Australia and knows what’s what and who’s who in the world of influencer marketing, influencer management, brand collabs and much more.
I sat down with Kat to talk about all things influencers, but what I loved most about our chat was that she gave me a blow-by-blow summary of how I could become an influencer – and it’s a guide that you could use to do the same.
In this episode, you’ll learn:
- How Kat transitioned from working for others to being the founder of her own agency.
- Why she moved to Los Angeles to grow the business.
- A day in the life of a successful influencer.
- How anyone can turn their knowledge into actionable insights people would pay for.
- What she looks for in an influencer and how to find representation.
- Why authenticity and consistency always beat follower count.
- How to create a compelling content plan.
- How creators can future-proof themselves in the face of AI, fatigue, and shifting platforms.
- The exact blueprint Kat uses to help new talent find their niche, grow fast, and get paid.
- Why influencer marketing is far from over, and where it’s heading next.
Bio:
Kat Moses is the Founder and CEO of MGMT, a boutique digital talent agency with offices in both Sydney and Los Angeles, managing 50+ influencers across fashion, beauty, lifestyle, and travel.
Parallel to her agency work, Kat co-founded CEE CLEAR, a transparent cosmetics case and accessories line, inspired by her passion for travel, beauty, and smart design.
Mentioned in this episode: