LinkedIn for copywriters, coaches & consultants – Copyschool

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LinkedIn for copywriters, coaches & consultants

LinkedIn for copywriters, coaches & consultants

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Linked In

A message from Bernadette Schwerdt, the course presenter and founder of CopySchool.com

Learn how to use LinkedIn with confidence, automate your lead generation, find new clients and expand your online presence.

Module 1 – Getting started with LinkedIn

6 Lessons

Linked in How to set up a LinkedIn profile from scratch

Linked in How to retrieve a password if your email address is already in use on LinkedIn

Linked in How to retrieve a LinkedIn account

Linked in What happens when you first log into LinkedIn

Linked in Why is all this crap appearing on my LinkedIn newsfeed

Linked in Module 1 Resources

Module 2 - Visually brand your profile - URL, images, logos, banner & featured

8 Lessons

Linked in How to create a custom URL for your LinkedIn profile

Linked in How to take a cool profile photo on your phone & upload to LinkedIn

Linked in How to crop and put a circle around your LinkedIn profile photo

Linked in How to remove the background from your LinkedIn profile photo

Linked in How to use LinkedIn cover story function to leverage video

Linked in How to create a custom background banner for your LinkedIn profile

Linked in How to add your company logo to your LinkedIn profile

Linked in Module 2 Resources

Module 3 - Writing your profile - Headline, about, experience & company page

7 Lessons

Linked in How to set up and write your LinkedIn profile - Headline & Experience

Linked in How to write content for the LinkedIn about section, lay it out and generate engagement

Linked in How to fill out the experience section of your LinkedIn profile

Linked in How to edit the experience section of your LinkedIn profile

Linked in How to set up a company page on LinkedIn

Linked in How to write for your LinkedIn company page & about section

Linked in Module 3 Resources

Module 4 - Amplifying your online presence

9 Lessons

Linked in How to use the LinkedIn featured section to amplify your personal brand and credential statements

Linked in How to leverage your ‘viewed profiles’ on LinkedIn

Linked in How to calculate your opportunity on LinkedIn

Linked in Create your dream 1000 client list

Linked in How to find your ideal clients using LinkedIn Sales Navigator

Linked in How to ask for and get recommendations on LinkedIn

Linked in How to use ‘share’ and ‘comments’ features to promote your work

Linked in How to use hashtags to amplify your online presence

Linked in Module 4 Resources

Module 5 - LinkedIn 5 step nurture program

9 Lessons

Linked in Overview: 5 Step Nurture System: Understand how to create conversations with potential clients

Linked in Step 1: Connect

Linked in Step 2A: Conversation Starters - Existing Connections

Linked in Step 2B: Conversation Starters - New Connections

Linked in Step 3: Interest

Linked in Step 4: Get Leads

Linked in Step 5: Sales Conversations (Book the Call)

Linked in How to apply the LinkedIn 5 Step Nurture System

Linked in Module 5 Resources

Module 6 - LinkedIn events, newsletters, stories & creator

7 Lessons

Linked in How to use LinkedIn events to promote your business

Linked in How to use the LinkedIn ‘creator’ functionality

Linked in LinkedIn newsletters

Linked in LinkedIn Live

Linked in How to use LinkedIn voice & video messaging

Linked in How to use LinkedIn stories

Linked in Module 6 Resources

Module 7 - Publishing content on LinkedIn

9 Lessons

Linked in Top 5 content formats for LinkedIn - Introduction

Linked in Top 5 content formats for LinkedIn – Lesson 1 Articles

Linked in Top 5 content formats for LinkedIn – Lesson 2 Documents

Linked in Top 5 content formats for LinkedIn – Lesson 3 Images

Linked in Top 5 content formats for LinkedIn – Lesson 4 Video

Linked in Top 5 content formats for LinkedIn – Lesson 5 Text

Linked in LinkedIn content rhythm & planning

Linked in LinkedIn polls

Linked in Module 7 Resources

Module 8 - LinkedIn analytics

2 Lessons

Linked in How to navigate the LinkedIn analytics dashboard

Linked in How to use the LinkedIn analytics dashboard to measure & assess your post

Bonus resources

3 Lessons

Linked in Bonus resources for marketing your business

Linked in Bonus resources for social media

Linked in Bonus resources for websites

LinkedIn for copywriters, coaches & consultants

Estimated time: 3 MINUTES