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The fastest way to build your copywriting business

Winston Churchill once said: “There’s nothing like being shot at to focus the mind” and copywriting...
How To Create Strategic Alliances With Your Competitors.

When you know what business you’re in, not only is it easier to market what you have but you get to...
How To Write Copy That Makes People Buy.

Once you’ve worked out why people buy you and your product, you can incorporate it into your copy for...
Sell The Benefit, Not The Feature. Here’s How To Do It.

Knowing why your customer needs your service is the first thing you need to know when writing copy. If...
If “We” Is The First Word On Your Website, You’re In Trouble. Here’s Why.

One of the best tips I can give you when writing copy is to stay away from the word ‘We’ and replace...