What is copywriting?

1. What is copywriting?

Copywriting is the art of writing the words for newspaper and magazine advertisements, brochures, newsletters, websites, TV and radio commercials, media releases and other promotional material.

In fact, any words that you see in the public domain – on billboards, bus sides, signs, posters, sky writing – were probably written by a copywriter.

PS: Some people get copywriting confused with copyright. Copyright is concerned with patents and ownership rights to intellectual property. They are not related in any way.