Bernadette

ABOUT THE FOUNDER

BERNADETTE-SCHWERDT

BERNADETTE SCHWERDT

Bernadette has trained over 5,000 people in the art of writing copy and is one of the most sought-after writing coaches in Australia today.

She has worked extensively with major advertising agencies as an account director, copywriter and trainer with companies including Wunderman Cato Johnson, Young & Rubicam and JWT and worked on iconic brands such as Apple, Ford, American Express, Australia Post and BHP.

She is currently the host of Fairfax Digital’s online business chat show “Secrets of Aussie Online Entrepreneurs”, was the Specialist Marketing Reporter for Channel Nine’s Small Business Show and features regularly as a marketing commentator on ABC radio.

She is the author of the best-selling manual ‘Writing For Profit’, recognised as the copywriter’s ‘bible’ for both novice and experienced writers, and is a columnist for a variety of magazines including Working Women, Inside Small Business, Australian Business Solutions and many others.

She holds extensive credentials including a Bachelor of Business in Marketing and lectures regularly on marketing and advertising at leading tertiary institutions including:

  • Melbourne University
  • RMIT University
  • Victoria University

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