SEO Bonus Modules

SEO BONUS MODULES

Section #1

Introduction to the course

Introduction to the SEO Course

Section #2

Introduction to SEO

An introduction to SEO
  • Why use web marketing?
  • Understanding the SERP?
  • What is a Googlebot?
  • Blog vs no blog
  • Understand the role of Google, how it works and how to use it
  • What is SEO?
  • Black hat vs White hat SEO
  • Landing page vs Home page
  • Get on page one of Google
  • Boost your Google ranking with simple, easy techniques that you can do yourself
  • On page SEO optimisation
Search engine optimisation starter guide
Video: SEO Copywriting Live Course Part 1

Meri Harli, leading SEO Copywriter, and Bernadette Schwerdt explain what SEO is all about.

Elements of an optimised page
Periodic table of SEO
  • Search Engine Land guide to on-page and off-page ranking factors

SEO Periodic Table Explained

Useful links
  • Links to websites useful for SEO
Section #3

Keywords

Keyword Planning
  • What are keywords?
  • Are keywords important?
  • Testing your keywords
  • Types of Keywords
  • What works better
  • Finding keyword
  • Keyword research
  • Competitor research
  • Identifying meta tags
  • Using 3rd party tools for keyword research
  • Keyword bidding
  • Understand keyword density – why it’s important and how to work it out
Keyword Spreadsheet
  • Worksheet to record your keywords for pages & your shopping list
Keyword Brainstorming Worksheet
  • Printable worksheet to brainstorm your possible keywords
Meta Description Worksheet
  • Worksheet to plan your meta descriptions & title tags
Video: SEO Copywriting Live Course Part 2

Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain how to get on Page 1 of Google using keywords

Section #4

Introduction to SEO Copywriting

An introduction to SEO Copywriting
  • Write for Online vs Offline – how it differs and why it matters
  • Understand ‘WIIFM’ – the What’s In It For Me concept
  • 7 simple web writing secrets for business owners
  • Use headline formulas to grab attention – 19 formulas
  • Sell benefits instead of features
  • Create compelling offers that make people buy
  • How to write copy that converts traffic into customers
  • Use calls to action that work
  • Quick writing rules
Unique Selling Proposition (USP) Worksheet
  • Worksheet to help you work out your USP
Video: SEO Copywriting Live Course Part 3

Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain SEO Copywriting

Video: SEO Copywriting Live Course Part 4

Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain SEO Copywriting

Section #5

AdWords

A Guide To Setting Up Your AdWords Account
  • How to set up your AdWords account and your first campaign
How To Write An AdWords Campaign
  • Your competitor’s AdWords
  • The components of an AdWords campaign
  • Top 15 AdWords Copywriting Tricks and Techniques
How To Use The Google Keyword Planner Without Setting Up A Campaign
Section #6

Google Analytics

A Guide To Setting Up Your Google Analytics Account
  • How to set up y our Google Analytics account including how to install and configure it, how to analyse your webstie’s performance, how to generate reports and how to analyse your data to increase traffic