SEO BONUS MODULES
Section #1
Introduction to the course
Introduction to the SEO Course
Section #2
Introduction to SEO
An introduction to SEO
- Why use web marketing?
- Understanding the SERP?
- What is a Googlebot?
- Blog vs no blog
- Understand the role of Google, how it works and how to use it
- What is SEO?
- Black hat vs White hat SEO
- Landing page vs Home page
- Get on page one of Google
- Boost your Google ranking with simple, easy techniques that you can do yourself
- On page SEO optimisation
Search engine optimisation starter guide
Video: SEO Copywriting Live Course Part 1
Meri Harli, leading SEO Copywriter, and Bernadette Schwerdt explain what SEO is all about.
Elements of an optimised page
Periodic table of SEO
Useful links
- Links to websites useful for SEO
Section #3
Keywords
Keyword Planning
- What are keywords?
- Are keywords important?
- Testing your keywords
- Types of Keywords
- What works better
- Finding keyword
- Keyword research
- Competitor research
- Identifying meta tags
- Using 3rd party tools for keyword research
- Keyword bidding
- Understand keyword density – why it’s important and how to work it out
Keyword Spreadsheet
- Worksheet to record your keywords for pages & your shopping list
Keyword Brainstorming Worksheet
- Printable worksheet to brainstorm your possible keywords
Meta Description Worksheet
- Worksheet to plan your meta descriptions & title tags
Video: SEO Copywriting Live Course Part 2
Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain how to get on Page 1 of Google using keywords
Section #4
Introduction to SEO Copywriting
An introduction to SEO Copywriting
- Write for Online vs Offline – how it differs and why it matters
- Understand ‘WIIFM’ – the What’s In It For Me concept
- 7 simple web writing secrets for business owners
- Use headline formulas to grab attention – 19 formulas
- Sell benefits instead of features
- Create compelling offers that make people buy
- How to write copy that converts traffic into customers
- Use calls to action that work
- Quick writing rules
Unique Selling Proposition (USP) Worksheet
- Worksheet to help you work out your USP
Video: SEO Copywriting Live Course Part 3
Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain SEO Copywriting
Video: SEO Copywriting Live Course Part 4
Meri Harli, leading SEO Copywriter and Bernadette Schwerdt explain SEO Copywriting
Section #5
AdWords
A Guide To Setting Up Your AdWords Account
- How to set up your AdWords account and your first campaign
How To Write An AdWords Campaign
- Your competitor’s AdWords
- The components of an AdWords campaign
- Top 15 AdWords Copywriting Tricks and Techniques
How To Use The Google Keyword Planner Without Setting Up A Campaign
Section #6
Google Analytics
A Guide To Setting Up Your Google Analytics Account
- How to set up y our Google Analytics account including how to install and configure it, how to analyse your webstie’s performance, how to generate reports and how to analyse your data to increase traffic