LearnHowToWrite4

MAIN COURSE MODULES

Webinar Video #1

The Master Plan: the 7 steps to writing great copy.

Whether you’re writing for blogs, the web, social media, brochures, direct mail or billboards, this module is the foundation on which all the others rest. Based on extensive research, there are seven essential elements that underpin all great pieces of copy and this module outlines each one in detail.

You’ll learn how to:

  • Use the 7-step process to writing great copy for any medium
  • Write a successful piece of copy using a template that works every time
  • Structure your work to generate an immediate response
  • Identify what makes a successful advertisement, an unsuccessful advertisement, and why
  • Use templates, brief sheets and swipe files to cut your writing time in half
  • Adopt simple but clever writing techniques that position you as a professional copywriter
The Master Plan
Includes:

  • Webinar Video
  • Printable Slide Deck

Webinar Video #2

Copy Formulas That Work: How to write headlines that sell.

If you want to be a copywriter, it’s vital that you master the art of writing headlines. Why reinvent the wheel when you can use existing formulas that professional copywriters use every day? Don’t waste time trying to come up with a creative headline when you can use formulas that work.

You’ll learn how to:

  • Write a headline that generates an immediate impact
  • Headlines for all mediums – advertisements, web copy, blogs, articles, book titles, speech titles, social media content, ebooks, and much more.
  • Use 20 tried, tested and proven formulas that work for virtually any product or any service
  • Use the templates to write sub heads, body copy, offers and other copy that instantly improve ROI
  • Elegantly weave the top 20 ‘power words’ that make people buy into every piece of copy you write
  • Identify the top 10 reasons why people buy – essential starting points for any copywriter wanting to get a result.
Copy Formulas
Includes:

  • Webinar Video
  • Printable Slide Deck

Webinar Video #3

The Creative Brief: How to use creative brief, why, and what happens if you don’t.

The Creative Brief is the backbone behind every piece of copy and it’s vital you nail this as it will shape everything you write. For many writers, the concept of working to a Creative Brief is foreign. Shouldn’t we be able to write anything, so long as it’s creative? Well, ah, no.

You’ll learn how to:

  • Demonstrate your professionalism with clients by using a structured briefing template
  • Ask the top 21 questions that every copywriter worth their salt asks before they sit down to write copy
  • Take a brief so comprehensively the copy practically writes itself
  • Ask question different ways to get answers you’re looking for
  • Know what to questions to ask, when, and why and in what order
  • Write for any product, any service, any company, at any time
  • Become an instant expert in practically any industry (which all great copywriters have to be)
  • Take a brief that will give you the confidence to write like a pro, and even more importantly, charge like a pro!
The Creative Brief
Includes:

  • Webinar Video
  • Printable Slide Deck

Webinar Video #4

Web and SEO Copywriting: How to write copy for the web (and how to write SEO copy too!)

For most professional copywriters, writing web copy is the basis of their business and as such, their bread and butter. It’s the basis of almost every job we work on and from this other work gets generated – blogs, brochures, fact sheets, articles, ebooks and more.

You’ll learn how to:

  • Write great web copy that generate results
  • Understand the basics of search engine optimisation(SEO)
  • Become a ready-made expert on how to get a site on page one of Google
  • Position yourself as a SEO web writer and earn double what a web writer earns
  • Learn the top ‘on-page’ factors that influence where a page ranks
  • Why most web owners get it wrong
  • Write effective meta tags for Titles, Descriptions and Keywords
  • Use keywords to increase ranking
  • Write elegantly and persuasively for consumer first, and Google second.
Web and Seo Copywriting
Includes:

  • Webinar Video
  • Printable Slide Deck

Webinar Video #5

Long Copy: The art of writing copy for emailers, direct mail letters, newsletters and brochures.

Based on everything you’ve learnt in the previous four modules, we now take a deep dive into the nitty gritty world of writing emailers, sales letters, brochures – ‘long copy’ that needs to tell a story and have the reader hanging off your every word.

You’ll learn how to:

  • Use our unique “Linking Word” process, a 5-step writing technique that literally writes the copy for you instantly
  • Create high-quality, professional-standard copy in a short space of time with limited copywriting knowledge and experience
  • Open with questions, statements and challenges to create instant engagement
  • Use transitions, grabbers, terms and offers, clinchers and other tools to keep the reader reading
  • Take your writing from average to outstanding, and to a standard that lets you charge top dollar for your work.
Long Copy
Includes:

  • Webinar Video
  • Printable Slide Deck

Webinar Video #6

Getting Paid What You’re Worth: How to make money from copywriting

We know this is not really what you did this course for, but if you’re looking to make money from copywriting and want a fast-track way to make it happen, this video will give you the basics of how to start making money quickly.

You’ll learn how to:

  • Find paid copywriting work using the top 10 websites all professionals turn to when looking for paid work
  • Use professional sales scripts and presentation strategies to increase the dollar value of each job
  • Use step by step scripts when talking to clients that guarantee you close the job, even if you don’t have any copywriting experience
  • Use invoicing templates that will help you charge more for your work
  • Get access to the ‘hidden’ copywriting opportunities that exist around you if you just knew where to look
Getting Paid
Includes:

  • Webinar Video
  • Printable Slide Deck