How do I get a portfolio if I don’t have any experience?

How do I get a portfolio if I don’t have any experience?

The old chicken and the egg scenario.

It’s quite simply really.

You search for newspaper or magazine advertisements that you think are terrible. Then you re-write them using what you’ve learnt. You then put the old ad and the new ad in your portfolio. Voila! Instant portfolio.

The secret you’ll learn is that you don’t need to have your work published or produced for it to go into your portfolio. You may like to choose a product you love and then write a radio ad for it or a direct mail letter.

Either way, what’s important is that you create something you think will capture a Creative Director’s attention. We show you how to do all this in the course as well as show you some provocative methods for getting an appointment to see the Creative Director.