course3

Module #1

How To Set Up Your Freelance Copywriting Business

How To Set Up Your Freelance Copywriting Business

  • How to establish your own personal goals for your business
  • How to position yourself as a copywriter
  • The tools you need to set up your business
  • Choosing a name for your business
  • How to apply for an ABN and GST
  • Personal qualities needed to be a successful copywriter
  • How to get 100 business cards for free
Module #2

How To Find Work As A Freelance Copywriter

How To Find Work As A Freelance Copywriter

  • Strategies for finding new clients
  • How to create your client database
  • How to use your existing career experience to get work
  • How to build confidence as a new copywriter
  • How to use your existing network as a source of new clients
  • How to use PR to find new clients
  • How to create ‘speculative’ ads to find new clients
  • How to create your personal ‘infomercial’
  • The power of referrals
Module #3

How To Find Work In An Advertising Agency

How To Find Work In An Advertising Agency

  • Strategies for finding work in an advertising agency
  • How to use lateral thinking to get your ‘foot in the door’
  • How to create ‘speculative’ ads for your portfolio
  • How to apply for industry-based training programmes
  • How to cold-call and make appointments with Creative Directors
  • How and where to network with ad agency executives
  • How to create your portfolio
Module #4

The Creative Brief

The Creative Brief

  • What a Creative Brief is and why it’s used
  • The components of the brief
  • How to complete a brief
  • The importance of Contact Reports
  • Versions of the brief: Long and Short
  • Samples of Creative Briefs
  • Cheat Sheets
  • Templates of briefs for your files
Module #5

How To Come Up With Great Ideas

How To Come Up With Great Ideas

  • How to avoid procrastination and get started
  • How to develop your own creative process
  • How to be creative: a 7-step process to instant creativity
  • 6 innovative ways to come up with an idea
  • Copywriters on Creativity: how award-winning writers create ideas
  • 9 ways to avoid writer’s block
  • Breaking the boundaries of advertising – BMW Case Study
Module #6

How To Write And Use PR

How To Write And Use PR

  • The Master Formula for PR
  • How to create PR for your own copywriting business
  • How to create PR for your clients
  • How to build a database of people with whom you’d like to do business
  • How to regularly communicate with every person on your database
  • How to get your name in the news
  • How to write media releases
  • How to present media releases
  • Case Study: The Mosman Mini-Mosmarathon
Module #7

Invoicing The Client: How To Make Money From Copywriting

Invoicing The Client: How To Make Money From Copywriting

  • How much to charge for your work
  • How to invoice clients for copywriting work
  • How to book media space for clients
  • How to collect money from clients
  • How to work with graphic designers
Module #8

Presenting Work To The Client

Presenting Work To The Client

  • How to present work to a client
  • 13 phrases to avoid when presenting your work to the client
  • How to write a Creative Rationale
  • How to format a:
  • Brochure
  • Direct Marketing Letter
  • TV Commercial
  • Radio Script
Module #9

Putting It All Together

Putting It All Together

  • How to find a ‘Guest Client’ – you’ll receive scripts, sample letters, templates and personal, one-on-one guidance to assist you in finding your first client
  • Sample letters to send to new prospects
  • Telephone scripts to source new business
  • A step-by-step guide to working with your first client
  • How to build your database
  • How to build your business networks
  • Other courses to help you build your business
Module #10

The Ad Pack

The Ad Pack

A 120-page compilation of award-winning advertisements from every medium

  • A sub headline that expands on the headline
  • Succinct body copy that’s fluid and informative
  • A relevant and targeted offer
  • A clear Call To Action
  • Evidence/Proof Of Claim
  • Easy identification of the product and client name
  • A memorable tag line