Module #1
How To Set Up Your Freelance Copywriting Business
- How to establish your own personal goals for your business
- How to position yourself as a copywriter
- The tools you need to set up your business
- Choosing a name for your business
- How to apply for an ABN and GST
- Personal qualities needed to be a successful copywriter
- How to get 100 business cards for free
Module #2
How To Find Work As A Freelance Copywriter
- Strategies for finding new clients
- How to create your client database
- How to use your existing career experience to get work
- How to build confidence as a new copywriter
- How to use your existing network as a source of new clients
- How to use PR to find new clients
- How to create ‘speculative’ ads to find new clients
- How to create your personal ‘infomercial’
- The power of referrals
Module #3
How To Find Work In An Advertising Agency
- Strategies for finding work in an advertising agency
- How to use lateral thinking to get your ‘foot in the door’
- How to create ‘speculative’ ads for your portfolio
- How to apply for industry-based training programmes
- How to cold-call and make appointments with Creative Directors
- How and where to network with ad agency executives
- How to create your portfolio
Module #4
The Creative Brief
- What a Creative Brief is and why it’s used
- The components of the brief
- How to complete a brief
- The importance of Contact Reports
- Versions of the brief: Long and Short
- Samples of Creative Briefs
- Cheat Sheets
- Templates of briefs for your files
Module #5
How To Come Up With Great Ideas
- How to avoid procrastination and get started
- How to develop your own creative process
- How to be creative: a 7-step process to instant creativity
- 6 innovative ways to come up with an idea
- Copywriters on Creativity: how award-winning writers create ideas
- 9 ways to avoid writer’s block
- Breaking the boundaries of advertising – BMW Case Study
Module #6
How To Write And Use PR
- The Master Formula for PR
- How to create PR for your own copywriting business
- How to create PR for your clients
- How to build a database of people with whom you’d like to do business
- How to regularly communicate with every person on your database
- How to get your name in the news
- How to write media releases
- How to present media releases
- Case Study: The Mosman Mini-Mosmarathon
Module #7
Invoicing The Client: How To Make Money From Copywriting
- How much to charge for your work
- How to invoice clients for copywriting work
- How to book media space for clients
- How to collect money from clients
- How to work with graphic designers
Module #8
Presenting Work To The Client
- How to present work to a client
- 13 phrases to avoid when presenting your work to the client
- How to write a Creative Rationale
- How to format a:
- Brochure
- Direct Marketing Letter
- TV Commercial
- Radio Script
Module #9
Putting It All Together
- How to find a ‘Guest Client’ – you’ll receive scripts, sample letters, templates and personal, one-on-one guidance to assist you in finding your first client
- Sample letters to send to new prospects
- Telephone scripts to source new business
- A step-by-step guide to working with your first client
- How to build your database
- How to build your business networks
- Other courses to help you build your business
Module #10
The Ad Pack
A 120-page compilation of award-winning advertisements from every medium
- A sub headline that expands on the headline
- Succinct body copy that’s fluid and informative
- A relevant and targeted offer
- A clear Call To Action
- Evidence/Proof Of Claim
- Easy identification of the product and client name
- A memorable tag line