About Bernadette Schwerdt

Bernadette Schwerdt


An Expert in Her Subject Matter – Writing Words That Sell

Her List of Blue Chip Clients Reads Like A Who’s Who of Australian Business.

  • Few conference speakers and trainers are as well credentialed and experienced as Bernadette.
  • Her eclectic background in business, the arts, education and training make her a unique performer that makes her hard to beat in terms of delivering engagement, content and entertainment.

Well Credentialed To Speak On Copywriting, Marketing And Advertising:

  • Founder of Australia’s largest copywriting training institution: The Australian School of Copywriting (www.copyschool.com)
  • Specialist marketing reporter for Channel Nine’s The Small Business Show
  • Lecturer at The University of Melbourne, RMIT, Swinburne University, Australian Direct Marketing Association (ADMA), Victoria University
  • Regular guest on ABC Radio
  • Columnist for “Australian Business Solutions”, “Working Women”, “Living Now”, Real Estate Institute of NSW magazine and many others.
  • Senior Account Director with Wunderman Cato Johnson, a divison of one of the world’s largest advertising agencies, Young and Rubicam.
  • Publicist with the Harry M. Miller Group

Her Qualifications Include:

  • Winner Bendigo Bank Business Excellence Award
  • Bachelor of Business (Majoring in Marketing)
  • Gold Medal Winner for Strategic Marketing from the University of Adelaide
  • Certified Meta-NLP Practitioner of Neuro Linguistic Programming (NLP)
  • Accredited instructor of Myers Briggs Type Indicator (MBTI), DiSC and PADI
  • Certificate IV in Workplace Training and Assessment
  • Recipient of the Queen’s Silver Jubilee Trust for Young Australians
  • Classically-trained actress (Victorian College of the Arts, 1995-1997)

Not only is she one of the country’s leading authorities on small business marketing, social media and copywriting, she is also an accomplished actress appearing regularly on our screens in some of Australia’s leading movies and television shows like:

  • Jack Irish
  • Any Questions for Ben
  • Blue Heelers
  • Neighbours
  • Backberner
  • The Games
  • Round The Twist
  • Halifax fp

As such, her presentations are imbued with theatricality, humour and compelling stories.

Experienced Corporate Trainer:

Bernadette is also a corporate trainer in high demand. She has trained literally thousands of senior executives in Australia, Singapore, New Zealand, Japan and India in Presentation Skills, Leadership, Negotiation, Customer Service, Team Building and more. Her clients have included:

  • AMP
  • ANZ
  • Booz Allen Hamilton
  • BT Financial Group
  • Canon
  • Coles Myer Group
  • Cadbury Schweppes
  • Deloitte Touche Tohmatsu
  • Dept. of Foreign Affairs & Trade
  • Dept. of Treasury & Finance
  • Ernst and Young
  • Ford Motor Company
  • GE
  • KPMG
  • Macquarie Bank
  • Merrill Lynch
  • Microsoft

…and dozens of small businesses.

Copywriting and Advertising Account Director:

As a professional copywriter, Bernadette has worked on campaigns for companies such as:

  • Ford
  • Apple
  • BHP
  • American Express
  • Dulux
  • Telstra
  • Optus

…and dozens of small businesses.

She has also worked as a freelance writer for the following advertising agencies:

  • Young and Rubicam
  • Wunderman Cato Johnson
  • Clemenger
  • Catalyst
  • J. Walter Thompson

See Bernadette in action

If you’re looking to book Bernadette for your next corporate function, please download her Keynote Speaker Kit