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- 1 Copywriting for profit
- The 7 steps to writing great copy
The 7 steps to writing great copy
Module Content
5 Lessons
Overview: What copywriters do and why words matter Personal qualities of great copywriters The ‘Wall of No’ The writing success cycle The 2 main types of copywriting How to write conceptual advertisements Why some advertisements don’t work
Copywriting for profit The 7 steps to writing great copy (Part 2)
Overview: What copywriters do and why words matter Personal qualities of great copywriters The ‘Wall of No’ The writing success cycle The 2 main types of copywriting How to write conceptual advertisements Why some advertisements don’t work
Copywriting for profit The 7 steps to writing great copy (Part 3)
Copywriting for profit Assignment Module 1
Copywriting for profit Additional Exercises