The 7 steps to writing great copy

Module Content

Text lesson

Overview: What copywriters do and why words matter Personal qualities of great copywriters The ‘Wall of No’ The writing success cycle The 2 main types of copywriting How to write conceptual advertisements Why some advertisements don’t work

Text lesson

Overview: What copywriters do and why words matter Personal qualities of great copywriters The ‘Wall of No’ The writing success cycle The 2 main types of copywriting How to write conceptual advertisements Why some advertisements don’t work

Text lesson
Text lesson

Copywriting for profit Assignment Module 1

Text lesson

Copywriting for profit Additional Exercises

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