In house writing workshops

Copywriting for Profit


A one-day course for marketing professionals
Learn the art and science of writing results-based copy

If your digital and content marketing teams need a refresher course in the art of writing copy that gets results, this workshop could be the ‘magic bullet’ that makes all the difference.

We’ve trained the marketing teams for some of Australia’s leading companies and get remarkable results for them after just ONE DAY of training.

Book a workshop and help your team unlock their creativity, give them the templates and structures they need to write quickly and efficiently and see your conversions and sales soar.

Learn how to:

  • write effective headlines for all mediums – web, email, blogs, social, meta-tags – that cut through the clutter and get results
  • write copy for sales funnels, pipelines, landing pages and SEO
  • create content marketing pieces that go viral
  • use content calendars and templates to streamline the writing process
  • write effective, results-oriented short form copy – digital advertising, social media advertising, EDMs, web copy
  • write lead generation copy that increases enquiry rates and conversions
  • write long-form articles, direct mail, sales letters, blogs and brochures that get read from start to finish
  • create conceptual advertising for print, outdoor and digital that promotes the brand and wins creative awards
  • work effectively with different departments and get buy-in from others to help you deliver the best copy
  • use creative briefs that enables your brand values to be communicated with consistency across every platform and every department
  • overcome writer’s block, eliminate procrastination and generate ‘instant’ inspiration to help you write more quickly and effectively

Who’s it for?

  • Content marketing managers
  • Digital marketing managers
  • Social media marketing managers
  • Web and SEO marketing teams
  • Brand managers
  • Internal communications teams
  • Executive Assistants

About the trainer – Bernadette Schwerdt

  • Founder of the Australian School of Copywriting
  • Former Account Director with Young & Rubicam Advertising
  • Created campaigns for clients such as Apple, American Express, Ford and BHP
  • A university lecturer on copywriting and digital marketing and a popular TEDx speaker
  • Head copywriting tutor at the Australian Writers’ Centre – has trained over 8000 students
  • Author of the best-selling book, ‘Secrets of Online Entrepreneurs’
  • Presenter of Austereo‘s “How to Build an Online Business” podcast
  • A judge of the Anthill Cool Company Awards and the ORIAS (Online Retail Industry Awards)
  • Writes for BRW, Money and Marketing Magazine
  • Has a degree in Business (Marketing) from the University of South Australia
  • Is a certified practitioner of Neuro-Linguistic Programming (NLP)
  • Is an accredited instructor in Myers-Brigg Type Indicator (MBTI)

Bonus! $4,000 in bonus course content

For every workshop booked, your team will receive 6 complimentary copies of Bernadette’s flagship online course, ‘Learn How to Write’. Valued at $4782, these bonuses will give your team access to videos, webinars, slide decks, workbooks, swipe files and more. 

This content can be used after the course is over to help embed the principles covered in the workshop and extend the learning. 

How to book:

Ring: 03 9337 6601 or 0419891932 to book a date for your workshop
Email: info@copyschool.com

Confirmation of Workshop:

Upon a 50% deposit, a Briefing Session via phone/Skype will be held to discuss your
exact needs and specific topics to be covered

Money Back Guarantee:
If your team is not 100% satisfied with the workshop, a full refund will be made available.

Workshop investment:
$7500 + GST for up to 15 participants (This is a flat fee for a one-day workshop)