How to choose a ghost-writer to create a top-selling business book
Why you should work with a ghost-writer
Writing a book takes countless hours -
I know, I've written 3 best-selling business books now.
My latest book, Catch of the Decade (ghost-written for Gabby & Hezi Leibovich went straight to #1 on Booktopia's Best-seller list for Business books 3 days after launch.
How to Build an Online Business and Secrets of Online Entrepreneurs ranked in the Top 100 Business Books of 2016 and 2017.
With major contacts in the publishing industry, I will not only bring your story to life, but guide you through the entire process from conception to publishing.
The benefits of choosing me as your ghost-writer
Deep business knowledge and experience
With a Business Degree (in Marketing), I have built successful businesses, have wide knowledge of the entrepreneurial sector and startup mindset, deep relationships with Australia’s most successful entrepreneurs, and I'm able to understand communicate complex business topics simply and quickly.
Introductions to valuable contacts
I am able to introduce you to publishers, book publicists, speaker bureaus, editors of large business publications, TV producers, speaking opportunities etc.
Mentoring and support
I will write your book proposal, submit it to the publishers (Wiley), advocate for you at publisher meetings, help you assess best suppliers to work with eg publicists etc, guide you through the entire process – from concept to completion, (including the important post-publishing/promotional stage) and ‘hold your hand’ throughout the journey.
Experienced marketer and advertising copywriter
I am able to write the book through a marketing ‘lens’ so that the book delivers specific business outcomes, able to write copy that is fast-paced, punchy and grabs attention.
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A ghost-writer essentially becomes you - your voice, your story, your words. So it's vital you choose a ghost-writer you connect with.
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Choose your ghost-writer
Self-publishing vs Commercial publishing
My take is that you want to get this done as quickly and seamlessly as possible.
The best route would be to get a contract with a commercial publisher like Wiley or similar. I can introduce you to the commissioning editor there as I have worked with her on my last 3 books.
Having a ghost-writer attached to the project won’t seal the deal but it will make it more attractive to them as they know me, know the quality of my work and know they’ll receive a finished manuscript that is pretty much ready to go.
To secure a Wiley contract, you will need a book proposal. If you engage me as your ghost-writer, I can write that for you, help you negotiate the deal, attend all meetings with you and guide you throughout.
If you go down the self-publishing path, the printing company will take care of that printing/production/distribution process for you as well. I can refer you to a few good self-publishers if Wiley don’t work out.
Irrespective of who publishes the book, I will shepherd you throughout the entire process, so you know exactly what’s happening at all times. Even after the book is published, I will assist you with any promotional help that I can. My goal is to help you create a book you are proud of so that you can happily promote it to the world.
A few words from Gabby Leibovich
Still #1 after three months!
‘Firstly, we would like to express our sincere thanks and appreciation to Bernadette Schwerdt, our ghost-writer, for all her help in making this book possible. Thank you for sitting with us for hundreds of hours, for helping us sift through the 200,000+ words we’ve written over the years, and for guiding us through the writing and publishing process that enabled us to find our voice, shape the narrative, and craft the stories that make up this book’.
GABBY LEIBOVICH // Co-Founder of Catch.com, Menulog & Scoopon
Multiple 5-star book reviews:
The writing process
Here is my process:
- 1Research – I’ll spend time with you in person/on Zoom to document your timeline, uncover the stories, create the storytelling arc and get clarity on the type of book you want. You can supplement that with any written content you have already created.
- 2Write – I’ll write the book, based on the material generated in the Research phase.
- 3Review – I’ll submit the content for your review, you read it, make comments and I’ll amend.
I will work on it until you are happy. (For the record, I did 31 revisions on Chapter One for Gabby, so I have endless patience and commitment to getting it done to my client’s satisfaction).
Once completed, we submit it to Wiley for their editing/production process.
It then gets printed, becomes a bestseller and the rest, as they say, is history!
BERNADETTTE SCHWERDT // Ghost-writer
My career spans 30 years in media, marketing, the arts and technology. As the founder of four successful companies, author of three bestselling business books, and the creator of two educational institutions, I bring a range of eclectic skills, experiences and networks to all those I work with.
The next steps
If you're ready to get started, here's how we move forward:
- 1Approve the quote – If you're happy with the proposal, fees and terms, please approve the quote to get started.
- 2Book proposal – I’ll help you to write a book proposal and submit it to Wiley Publishing.
- 3Secure a contract – Once you've secured a contract, or chosen a self-publishing firm (if you choose to take that path), I start writing.
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Frequently Asked Questions
Once we get started, I will submit the chapters to you for review before starting the next chapter. That gives us time to assess it, for you to ensure you’re happy with the writing style/tone and gives us time to change the direction if we need to. I recommend you think of the book in terms of sections or chapters. 3/5/7 are good numbers to work to.
You can buy back your books from Wiley for around 50% of the RRP price. Other than that cost, they take care of everything so it’s quite a low-cost option and no risk to you. They will expect you to buy around 2000+ books from them for your own purposes.
•Allow 6 months for the writing process.
•Allow 4 – 5 months for the production process.
For all intents and purposes, the book is by you, with your name as the sole author on the cover.
My fees are $1.20 per word + GST, with a minimum 50,000-word count.
My terms are:
- 20% upon approval of quote
- 40% upon submission of first half of manuscript
- 40% submission of final manuscript to you
I am able to write quickly and to a specific brief, able to change style/tone for the job at hand, adept at creating a specific ‘voice’ for the author that showcases the author’s true nature e.g. Gabby wanted his ‘voice’ to be authentic, direct, funny, maverick-like.
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