Winston Churchill once said: “There’s nothing like being shot at to focus the mind” and copywriting is no different.
My advice to those wanting to become a copywriter is to find a client and then find out how to write copy. It’s the fastest way I know of to build your copywriting business.
The first thing you have to do, of course, is to let everyone know that you’re a copywriter. “But hey, I haven’t even started the course!” I hear you say.
I know, that’s the point. If you don’t start telling people you’re a copywriter; you’ll never even get the chance to find out if you can do it or not.
Here’s a true story about how I found a new client recently and this happens to me ALL THE TIME. You too can find new clients if you just have the confidence to say “I’m a copywriter”.
I was sitting at the airport a few weeks ago, waiting for my flight home from Sydney.
A chap next to me was on the phone. After he hung up, he saw that I had a mountain of luggage and said: “That’s a lot of luggage for one person.” I said, “Actually, it’s for three people, not just me,” and we started chatting.
I asked him what he did for a living, and he said he was in real estate. He asked me what I did, and I said: “I’m a copywriter.”
“Ahh,” he said. “That’s interesting. We need to talk,” and we swapped cards. That was it.
A few weeks later, he briefed me to write copy for a series of websites – one for his real estate business and one for his international franchising business. Who’d have thought that an innocent chat at the airport could turn into such a lucrative copywriting job?
(NB: He did not ask for my credentials, or to see any work I had created. He hired me sight unseen. Unbelievable, I know, but it happens all the time.)
But you see, that’s exactly how copywriting works. You don’t have to sell yourself. You don’t even have to sell your work. All you must do is let people know you’re a copywriter, that you’re interested in them and what they do, and the rest will take care of itself.
My students often ask me “But what do I do if I say I’m a copywriter and I get a job! I won’t know where to start?” That’s when you call me and set up your coaching call! To paraphrase Winston: “There’s nothing like a real job to focus the mind.”
What are you waiting for? Get your business cards printed, tell everyone you know you’re a copywriter and see what happens. Try it. Even just for fun. What have you got to lose?
Until next time,