Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness.
She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.
It’s a winning formula that has seen her win a stack of awards and become an influencer with real impact.
Today I talk to Nat about how she built her content empire – the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.
For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.
What we cover:
- The early days: from accidental acupuncturist to content trailblazer.
- Why blogging changed everything, and why she still values longform.
- The rinse-and-repeat formula Nat uses to plan her weekly Instagram content.
- How she creates a connection with her audience using memes, quizzes and quotes.
- Why follower count doesn’t matter if your avatar isn’t dialled in.
- Building trust through education, not constant selling.
- Behind-the-scenes of brand partnerships, funnels and her low-ticket offers.
- What to do when the internet turns on you (and how she gets through hard stuff).
Bio:
Over two decades, Nat has grown from clinic founder to content queen, reaching millions through her best-selling books, viral Instagram strategy, award-winning podcast, world-class membership, and a clinic that’s helped over 30,000 women.
Known for making complex topics like endometriosis and hormone health feel simple (and even entertaining), Nat leads with expertise, humour and honesty. Her approach? Education that sticks, whether it's a reel, a quote, a quiz, or a hot take that turns into a DM frenzy.
From blog to brand deals, from crisis PR to content calendars, Nat has done it all – so listen now to find out how she did it.
Mentioned in this episode: