The 7 steps to writing great copy (Part 1)

Estimated time: 42 MINUTES

In this lesson, you will learn:

  • What copywriters do and why words matter
  • Personal qualities of great copywriters
  • The ‘Wall of No’
  • The writing success cycle
  • The 2 main types of copywriting
  • How to write conceptual advertisements
  • Why some advertisements don’t work


PDF of slide deck