Australian School of Copywriting

Copywriting Rule #1: Write As You Speak

Author: Bernadette SchwerdtOn: May 12Categories: Copywriting

Copywriting Rule #1: Write As You Speak

Copywriting

For some reason, when we write copy we think we have to sound ‘professional’ and ‘intelligent’ which, more often than not, comes across sounding like a cranky headmaster. Here’s what I mean: Let’s say you’re following up on a client who’s...

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If “We” Is The First Word On Your Website, You’re In Trouble. Here’s Why.

Author: Bernadette SchwerdtOn: Mar 10Categories: Copywriting

If “We” Is The First Word On Your Website, You’re In Trouble. Here’s Why.

Copywriting

One of the best tips I can give you when writing copy is to stay away from the word ‘We’ and replace it with the word ‘You’ instead. What do I mean? Let me explain. Most copy begins with: “We here at Print On Demand give all our customers 10%...

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Sell The Benefit, Not The Feature. Here’s How To Do It.

Author: Bernadette SchwerdtOn: Feb 19Categories: Copywriting

Sell The Benefit, Not The Feature. Here’s How To Do It.

Copywriting

Knowing why your customer needs your service is the first thing you need to know when writing copy. If you’re selling services, it can be quite hard to sell the benefit because you don’t have a physical product to show. In that case, you have to focus...

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How To Write Copy That Makes People Buy.

Author: Bernadette SchwerdtOn: Jan 27Categories: Copywriting

How To Write Copy That Makes People Buy.

Copywriting

Once you’ve worked out why people buy you and your product, you can incorporate it into your copy for brochures, emails, website or any material you distribute to your customers. Let’s say you sell life insurance. If you didn’t know why people bought...

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How To Create Strategic Alliances With Your Competitors.

Author: Bernadette SchwerdtOn: Dec 08Categories: Marketing

How To Create Strategic Alliances With Your Competitors.

Marketing

When you know what business you’re in, not only is it easier to market what you have but you get to discover who your competitors are. Remember my client, the Event Manager? She perceived her competition to be other Event Managers – a logical assumption...

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Who’s Your Most Threatening Competitor? If You Don’t Know, You Should.

Author: Bernadette SchwerdtOn: Dec 08Categories: Marketing

Who’s Your Most Threatening Competitor? If You Don’t Know, You Should.

Marketing

In my last email, I mentioned the example of the Events Manager who discovered that she doesn’t just ‘manage events’ but is instead, a ‘Connector’ who helps clients connect in fun, engaging and profitable ways. When she’s out networking, she...

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