Australian School of Copywriting

The Magic Rule of 3 – How To Use Pricing To Your Advantage

Author: Bernadette SchwerdtOn: Oct 14Categories: Marketing

The Magic Rule of 3 – How To Use Pricing To Your Advantage

Marketing

Don’t get stuck slashing prices. Use the Rule of 3 to reframe the competition. If you’ve ever lost out on a job due to price, you’re going to love this article. Let’s face it, price wars are a pain in the neck for everyone, except the buyer. And...

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Top 7 Secrets of Aussie Online Entrepreneurs – Part 2.

Author: Bernadette SchwerdtOn: Aug 14Categories: Online Entrepreneurs

Top 7 Secrets of Aussie Online Entrepreneurs – Part 2.

Online Entrepreneurs

In this second edition of “Secrets of Aussie Online Entrepreneurs” blog, I’ve outlined the words of wisdom I’ve gleaned from interviewing some of Australia’s top online business owners. As part of the new online interview series we’ve created...

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Top 7 Secrets of Aussie Online Entrepreneurs – Part 1.

Author: Bernadette SchwerdtOn: Aug 14Categories: Online Entrepreneurs

Top 7 Secrets of Aussie Online Entrepreneurs – Part 1.

Online Entrepreneurs

As part of a new online interview series we’ve created for the Fairfax TV network, I’ve had the very good fortune to be interviewing some of Australia’s hottest, most successful online entrepreneurs. Some of those entrepreneurs include Naomi Simson...

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The Power Of FAQs

Author: Bernadette SchwerdtOn: Jan 14Categories: Marketing

The Power Of FAQs

Marketing

FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answering client questions and for helping educate the market about what your product or service can do and why yours is...

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How To Use Online Newsletters To Generate More Customers and More Profit

Author: Bernadette SchwerdtOn: Jan 14Categories: Marketing

How To Use Online Newsletters To Generate More Customers and More Profit

Marketing

One of the easiest wins you can have with a website is to include an email opt-in box so that people can elect to receive more information from you. To me, not having an opt-in email box is a wasted opportunity – you’ve worked really hard to get those...

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What All Top Entrepreneurs Have In Common

Author: Bernadette SchwerdtOn: Jan 14Categories: Online Entrepreneurs

What All Top Entrepreneurs Have In Common

Online Entrepreneurs

I’ve been interviewing some of Australia’s leading online entrepreneurs lately and what I’ve discovered is that ‘success leaves clues’. For this blog, I thought I’d share with you a few of the lessons I’ve learnt from these very successful...

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The Top 11 Reasons Why People Buy Your Product/Service

Author: Bernadette SchwerdtOn: Dec 22Categories: Copywriting

The Top 11 Reasons Why People Buy Your Product/Service

Copywriting

Research shows that there are only about 20 reasons why people buy anything. Whether it’s a Porsche, or perfume, or a poodle, you’d be surprised at how we are all driven by a limited number of impulses no matter what the product. Let me demonstrate....

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Do You Know Why People Buy Your Products Or Services? It Might Not Be As Obvious As You Think.

Author: Bernadette SchwerdtOn: Nov 07Categories: Copywriting

Do You Know Why People Buy Your Products Or Services? It Might Not Be As Obvious As You Think.

Copywriting

Do You Know Why Do People Buy Your Products Or Services? This might seem like a really obvious question to you – especially if you’re an accountant or mechanic or something straightforward like that. But when you scratch the surface you might be shocked...

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Can A Competitor Be A Collaborator? Absolutely. Here’s How.

Author: Bernadette SchwerdtOn: Oct 31Categories: Marketing

Can A Competitor Be A Collaborator? Absolutely. Here’s How.

Marketing

When you know what business you’re in, it’s not only easier to market what you have, but it helps you uncover who your real competitors are. Think Financial Advisors – their competition ranges from the obvious: banks, mortgage brokers, accountants,...

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Have You Ever Googled Your Competition?

Author: Bernadette SchwerdtOn: Oct 31Categories: Marketing

Have You Ever Googled Your Competition?

Marketing

Do you ever take the time to find out what your competitors are doing? Do you even know who your most threatening competitors are? Denial is not just the biggest river in Egypt – it’s what business owners are in if they don’t know how their competitors...

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