Archives for 10 Mar,2010

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If “We” Is The First Word On Your Website, You’re In Trouble. Here’s Why.

One of the best tips I can give you when writing copy is to stay away from the word ‘We’ and replace it with the word ‘You’ instead. What do I mean? Let me explain. Most copy begins with: “We here at Print On Demand give all our customers 10%...
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