Learn How to Write

THE TOP 163 WAYS TO BECOME A HIGHLY PAID COPYWRITER

Learn How to Write

Learn how to write words that sell and get paid to be creative.

Here’s why becoming a professional copywriter has never been more exciting.

It’s no secret that some of the world’s top novelists and screenwriters started their careers as copywriters – Fay Weldon, Peter Carey, Philip Adams, Di Morrisey, Salman Rushdie, Don DeLillo, Dorothy Sayers, to name just a few.

Sure, advertising was just a means to an end for most of them; a day job to keep them solvent until they were lucky enough to leave.

But their time in advertising wasn’t a waste: as copywriters they learned valuable lessons – how to write economically and on deadline; how to conduct research quickly and accurately; how to walk a mile in the shoes of another and how to vary pace, tone, and style on cue.

Not sure what copywriting is? That’s understandable. Most people don’t – that’s why it’s called the ‘secret occupation’. Copywriting is the art of writing words that sell, and the people who write the words are copywriters. We’re surrounded by copywriting, but most of the time we just don’t know it. TV commercials, radio commercials, websites, blogs, billboards, social media posts, brochures, packaging, signage – it’s all copy, it all sells something and someone has to write it – why not you?

If you’re tired of working for peanuts to support your creative endeavours, there is simply no better option than to become a professional copywriter. You get to write when you like, where you like, for whom you like, from home, with no overheads, staff or equipment needed. And best of all, you can make an outstanding income from it. This is the career opportunity you’ve been looking for. And yes, this career really does exist and yes, you can get started without any experience. This 5-part course will teach you how.

Why are we offering this course?

The course has been developed because we know that building confidence in your writing abilities is key to success. Maybe you are already a professional writer but don’t know the inside tricks on how to write copy that people will pay for. Perhaps you’ve been out of the writing game or the business world for a while (or forever!) and you’d like a refresher course to get those creative juices flowing again? Or maybe you’re already working as a copywriter but lack structure, templates and processes so it’s taking you longer to write copy than it should.

If any of these scenarios ring true, or you’d just like to challenge yourself, learn a new skill or become aware of the marketing forces that shape the way we consume, this course is for you.

Who will deliver the course?

The tutor for this course is Bernadette Schwerdt. She has trained some of Australia’s most successful freelance copywriters and knows exactly what it takes to become a successful copywriter. She brings to the table over 25 years of freelancing experience, decades working as a copywriter (she doesn’t just teach copywriting, she writes copy too so she knows exactly what traps to watch out for) and is a highly successful online entrepreneur who will show you how to realise your dream of getting paid to write.

Why learn how to become a freelance copywriter?

People love working as a freelance copywriter because there are few, if any, barriers to entry. You don’t have to pay for rent, staff, stock, franchise fees, overheads, or any of the usual costs associated with starting a business. And it doesn’t matter how old you are, how much experience you have or what you look like, because all clients care about is ‘can you write great copy!’

Best of all, you can get started straight away – all you need is a computer! It’s truly as simple as that. Sure, it’ll require effort and commitment but if you’re getting paid well to write for a living, you won’t even consider it work because it’ll be stimulating, challenging, and filled with variety.

YOU’LL lEARN HOW TO

  • Use a unique 7-step process to write great copy for any product, any service, any medium at any time
  • Build your confidence as a copywriter and charge top dollar for the work you create
  • Use tried, tested and proven headline formulas that get instant results
  • Take a Creative Brief, why you should and the disasters that await you if you don’t
  • Use sophisticated research techniques to become an instant expert on any topic and any product
  • Identify the top 10 on- and off-page SEO copywriting factors that determine how a website gets ranked (this technique alone will guarantee clients will pay you double the standard writing rate)
  • Write EDMs (electronic direct mailers), direct mail letters, and brochures using a fast-track writing process that takes your writing from average to outstanding in just 13 minutes flat! (we guarantee it)
  • Write compelling, persuasive long-form content (blogs, articles, FAQs, ebooks) without even typing a word or picking up a pen! If you can’t write, or don’t have time to, but really, really need to, this technique alone will be worth the cost of the course.

Our training works:

This inspirational course has kick-started the careers of some of Australia’s most successful copywriters, many of whom have gone on to have illustrious careers as creative directors, digital copywriters, copywriting ‘guns’ and more. We’ve even trained the copywriters who go on to train other copywriters!

Even if you don’t want to be a full time copywriter, just having the skills to write great copy will give you the freedom to earn great money while you write your big novel, screenplay or blog – and you’ll learn some handy writing tips along the way that will help you in your other work, including how to overcome procrastination, deal with fear, use deadlines effectively, as well as how to write copy to help you promote your own creative work be it a book, a movie or a play.

Featured in The Sydney Morning Herald, The Age, and on Radio National’s Life Matters, this best-selling course is widely regarded to be one of Australia’s most successful copywriting courses for those seeking practical, real-world training that generates paid work.

This course is brilliant for:

  • Creative writers who want to learn the art of writing copy for pro
  • Journalists who want to add copywriting to their suite of corporate services
  • Entrepreneurs and business owners wanting to write great copy (and don’t want to pay a freelance copywriter to do it)
  • Anyone looking to dip their toe in the copywriting waters to see if the copywriting life is for them


YOUR PROGRAM CONSISTS OF

This program is the most comprehensive on the market and has been strategically designed so that it covers all learning modalities: videos, ebooks, one-to-one personal coaching with a top coach, downloadable templates, printable workbooks, all beautifully designed and ready for you – it’s all here for your learning pleasure.

program-thumbnail1
Training
Modules
program-thumbnail2
Bonus
Videos
program-thumbnail3
Coaching
Certificates
program-thumbnail4
Contacts &
Suppliers
program-thumbnail5
Bonus Sample Chapter
on Digital Marketing
program-thumbnail6
Top 50 Free Apps To
Build An Online Business
Module #1

Copywriting: An Introduction

Copywriting: An Introduction

  • What copywriters do
  • What art directors/graphic designers do
  • The difference between products and services/li>
  • The different types of copywriting
  • What great advertising is and how to identify it
Module #2

The Ad Pack

The Ad Pack

  • A 120-page compilation of award-winning advertisements from every medium
Module #3

Great Advertising – What Is It And How Is It Created?

Great Advertising – What Is It And How Is It Created

  • How to create the 9 building blocks of great advertisements:
  • An attention grabbing headline
  • A visually arresting image
  • A sub headline that expands on the headline
  • Succinct body copy that’s fluid and informative
  • A relevant and targeted offer
  • A clear Call To Action
  • Evidence/Proof Of Claim
  • Easy identification of the product and client name
  • A memorable tag line
Module #4

The Creative Brief

The Creative Brief

  • What a Creative Brief is and why it’s used
  • The components of the brief
  • How to complete a brief
  • The importance of Contact Reports
  • Versions of the brief: Long and Short
  • Samples of Creative Briefs
  • Cheat Sheets
  • Templates of briefs for your files
Module #5

How To Write Headlines That Sell

How To Write Headlines That Sell

  • The importance of headlines
  • The role of headlines
  • The 3 basic guidelines for all headlines
  • The Top 19 formulas for creating successful headlines
Module #6

How To Write Direct Mail

How To Write Direct Mail

  • When to use direct mail
  • How to write direct mail letters
  • How to open with a dramatic statement
  • Selling the benefits, not the features
  • Getting the consumer to take action
  • Using a ‘PS’
  • Increasing response rates
  • Avoiding common mistakes
  • Contact reports
Module #7

How To Come Up With Great Ideas

How To Come Up With Great Ideas

  • How to avoid procrastination and get started
  • How to develop your own creative process
  • How to be creative: a 7-step process to instant creativity
  • 6 innovative ways to come up with an idea
  • Copywriters on Creativity: how award-winning writers create ideas
  • 9 ways to avoid writer’s block
  • Breaking the boundaries of advertising – BMW Case Study
Module #8

How To Write Words That Sell

How To Write Words That Sell

  • How to use persuasive words that sell
  • Choosing the right word for maximum effect
  • Choosing the right benefits
  • How to write body copy
  • How to improve the clarity of your writing
Module #9

How To Write Press And Print Advertisements

How To Write Press And Print Advertisements

  • The difference between print and press advertisements
  • How to write concepts
  • The 3 elements of any print ad
  • How to write body copy
  • How to write strap lines (or tags)
  • 13 ways to improve your ad
  • How to advertise a service
  • How to write Yellow Pages ads
  • How to write small space ads
  • Questions you should ask your client
Module #10

How To Write For TV And Radio

How To Write For TV And Radio

  • The difference between TV and radio advertisements
  • Strengths and weaknesses of TV and radio
  • How to write effective radio commercials
  • Mistakes to avoid in radio
  • How to write effective TV commercials (TVCs)
  • How to layout a TVC
  • Jargon of TVCs
  • Tips on making a good TVC
Module #11

How To Write Brochures

How To Write Brochures

  • How to identify what the reader needs to know
  • What format your brochure should have
  • What to include on the cover and contents page
  • How to distinguish between features and benefits
  • How to write brochures for service companies
  • A step-by-step guide to writing brochures from scratch
Module #12

How To Write A Newsletter

How To Write A Newsletter

  • The reasons for producing a newsletter and ezines
  • How to identify your target markets
  • How to work out what size and format you need
  • How to collate information and choose stories for each issue
  • How to choose names for the newsletter
  • How to write articles and source content quickly and easily
Module #13

Writing For The Web

Writing For The Web

  • The 11 fundamental principles for successful web writing
  • How to create a great website
  • Pages you need to include on the website
  • How to write copy for the web
  • Ten guidelines for website design
  • How to use email to market a product or service
  • How to write email marketing messages that sell
  • How to write electronic newsletters (ezines)
  • How to optimise your site
  • Web etiquette


PLUS SIx FAST ACTION BONUSES

Bonus Webinar Video #1

The Master Plan: the 7 steps to writing great copy.

Whether you’re writing for blogs, the web, social media, brochures, direct mail or billboards, this module is the foundation on which all the others rest. Based on extensive research, there are seven essential elements that underpin all great pieces of copy and this module outlines each one in detail.

You’ll learn how to:

  • Use the 7-step process to writing great copy for any medium
  • Write a successful piece of copy using a template that works every time
  • Structure your work to generate an immediate response
  • Identify what makes a successful advertisement, an unsuccessful advertisement, and why
  • Use templates, brief sheets and swipe files to cut your writing time in half
  • Adopt simple but clever writing techniques that position you as a professional copywriter
The Master Plan
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #2

Copy Formulas That Work: How to write headlines that sell.

If you want to be a copywriter, it’s vital that you master the art of writing headlines. Why reinvent the wheel when you can use existing formulas that professional copywriters use every day? Don’t waste time trying to come up with a creative headline when you can use formulas that work.

You’ll learn how to:

  • Write a headline that generates an immediate impact
  • Headlines for all mediums – advertisements, web copy, blogs, articles, book titles, speech titles, social media content, ebooks, and much more.
  • Use 20 tried, tested and proven formulas that work for virtually any product or any service
  • Use the templates to write sub heads, body copy, offers and other copy that instantly improve ROI
  • Elegantly weave the top 20 ‘power words’ that make people buy into every piece of copy you write
  • Identify the top 10 reasons why people buy – essential starting points for any copywriter wanting to get a result.
Copy Formulas
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #3

The Creative Brief: How to use creative brief, why, and what happens if you don’t.

The Creative Brief is the backbone behind every piece of copy and it’s vital you nail this as it will shape everything you write. For many writers, the concept of working to a Creative Brief is foreign. Shouldn’t we be able to write anything, so long as it’s creative? Well, ah, no.

You’ll learn how to:

  • Demonstrate your professionalism with clients by using a structured briefing template
  • Ask the top 21 questions that every copywriter worth their salt asks before they sit down to write copy
  • Take a brief so comprehensively the copy practically writes itself
  • Ask question different ways to get answers you’re looking for
  • Know what to questions to ask, when, and why and in what order
  • Write for any product, any service, any company, at any time
  • Become an instant expert in practically any industry (which all great copywriters have to be)
  • Take a brief that will give you the confidence to write like a pro, and even more importantly, charge like a pro!
The Creative Brief
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #4

Web and SEO Copywriting: How to write copy for the web (and how to write SEO copy too!)

For most professional copywriters, writing web copy is the basis of their business and as such, their bread and butter. It’s the basis of almost every job we work on and from this other work gets generated – blogs, brochures, fact sheets, articles, ebooks and more.

You’ll learn how to:

  • Write great web copy that generate results
  • Understand the basics of search engine optimisation(SEO)
  • Become a ready-made expert on how to get a site on page one of Google
  • Position yourself as a SEO web writer and earn double what a web writer earns
  • Learn the top ‘on-page’ factors that influence where a page ranks
  • Why most web owners get it wrong
  • Write effective meta tags for Titles, Descriptions and Keywords
  • Use keywords to increase ranking
  • Write elegantly and persuasively for consumer first, and Google second.
Web and Seo Copywriting
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #5

Long Copy: The art of writing copy for emailers, direct mail letters, newsletters and brochures.

Based on everything you’ve learnt in the previous four modules, we now take a deep dive into the nitty gritty world of writing emailers, sales letters, brochures – ‘long copy’ that needs to tell a story and have the reader hanging off your every word.

You’ll learn how to:

  • Use our unique “Linking Word” process, a 5-step writing technique that literally writes the copy for you instantly
  • Create high-quality, professional-standard copy in a short space of time with limited copywriting knowledge and experience
  • Open with questions, statements and challenges to create instant engagement
  • Use transitions, grabbers, terms and offers, clinchers and other tools to keep the reader reading
  • Take your writing from average to outstanding, and to a standard that lets you charge top dollar for your work.
Long Copy
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #6

Getting Paid What You’re Worth: How to make money from copywriting

We know this is not really what you did this course for, but if you’re looking to make money from copywriting and want a fast-track way to make it happen, this video will give you the basics of how to start making money quickly.

You’ll learn how to:

  • Find paid copywriting work using the top 10 websites all professionals turn to when looking for paid work
  • Use professional sales scripts and presentation strategies to increase the dollar value of each job
  • Use step by step scripts when talking to clients that guarantee you close the job, even if you don’t have any copywriting experience
  • Use invoicing templates that will help you charge more for your work
  • Get access to the ‘hidden’ copywriting opportunities that exist around you if you just knew where to look
Getting Paid
Includes:

  • Webinar Video
  • Printable Slide Deck

Personal Coaching with the
Director of the Australian
School of Copywriting,
Bernadette Schwerdt

This is the component that makes this course truly different from all other copywriting courses on the market. If you really want to fast track your copywriting business, this is the way to do it. These 2 x 45-minute, one-to-one sessions with Bernadette will give you the motivation, the know-how and the steps you need to get started. Bernadette charges 10 times the cost of this course to speak for one hour at a conference so if you want the best advice for a fraction of its true cost, this is the course to do.

Topics for your coaching call can include:

Coaching Certificate

  • Feedback on your work
  • How to get your business started
  • How to charge for your work
  • How to leverage current opportunities in your market
  • How to transition from full time work to your freelance business
  • How to overcome limiting beliefs, lack of confidence, and procrastination

Bernadette’s “Little Black Book” of
Contacts and Suppliers

Contacts Suppliers

 
 
When you engage Bernadette to be your Copywriting Coach, you don’t just get Bernadette’s advice, experience and expertise, you get access to her ‘little black book’ of contacts and suppliers too. This too is worth the cost of the course alone.

If you’ve ever worked with Bernadette, you know she gives you her all and gaining access to her trusted contacts and suppliers is just part of that. She holds nothing back. Why reinvent the wheel trying to find these important numbers of your freelance team when you can leverage Bernadette’s network network instead. Examples include:

  • Great web developers
  • Printers
  • Graphic designers
  • Photographers
  • Accountants
  • Business mentors
  • Speaking opportunities
  • Strategic alliance opportunities
  • Paid working opportunities etc

If you’re looking for copywriting work and access to new and exciting sources of new business, then Bernadette can share the substantial opportunities that cross her desk each day with you as well.

To receive all this, just schedule your Copywriting Call with Bernadette.

Bonus Book Chapter!
‘Secrets of Online Entrepreneurs’

Receive a complimentary digital sample chapter of Bernadette’s new book, ‘Secrets of Online Entrepreneurs’.

If you’re about to become a freelance copywriter, and seek to set up a business that enables you to work anywhere, anytime, then learning how to set up an online business is an essential ingredient for your success.

This book is the ultimate ‘how-to’ guide for creating, building and selling an online business.

Packed with inspiring stories of how some of Australia’s most successful online entrepreneurs built their businesses, these internet mavericks provide valuable insights into how anyone with a hobby or innovative idea can take advantage of the vast opportunities that a global market now offers.

Secret of Online Entrepreneurs

You’ll discover how to:

  • Create an epic online business using a proven 7-step process
  • Identify industries that are ready for disruption
  • Turn your favourite hobby or great idea into a lucrative business
  • Build your personal brand and gain media coverage
  • Generate global attention without leaving home
  • Help your team develop an entrepreneurial mindset

OUR COPYWRITING SUCCESS STORIES

Listed here are some direct quotes from students who’ve finished one of our courses and gone on to create thriving, successful copywriting businesses. These testimonials are from real people, giving real feedback about our copywriting courses and sharing their success stories.

Belinda Weaver

Belinda Weaver

‘Being my own boss is extremely rewarding, and addictive, and it all started with the Australian School of Copywriting’
Read More

Keith Hockton

Keith Hockton

‘I left the banking industry, completed your course and happily haven’t looked back since’
Read More

Bernadette Beach

‘The course has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day’
Read More

Boris Karesin

Boris Karesin

‘I’ve enjoyed the course very much, it’s wonderfully structured and delivery is straight to the point’
Read More

Nikhil Rughani

Nikhil Rughani

‘I strongly recommend the course if you are keen on using your passion for writing to earn a good income and be a highly sought-after professional’
Read More

Monique Bruggeman

Monique Bruggeman

‘Bernadette showed me how to add copywriting as a niche to my existing VA business and now my business is booming’
Read More

Lucinda Lions

Lucinda Lions

‘From the very first call with Bernadette, I knew that the course would pay for itself many times over – and it did….more’
Read More

Lydia Atanasovski

Lydia Atanasovski

‘Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. It’s taken my mindset to a whole new level’
Read More

olin McDonald

Colin McDonald

‘Bernadette’s Dream Team mentoring program gives you access to a wealth of resources’
Read More

Badjar Ogilvn

‘Before I had even reached the end of the course, I landed work experience in one of the biggest and well-known advertising agencies in Australia – Badjar Ogilvy’
Read More

Dr Doug Rotherham

Dr Doug Rotherham

‘Whether you’re a small business owner, or an aspiring copywriter, knowing how to write more than just ‘good’ copy is critical’
Read More

HOW MUCH IS THIS COURSE?

A note about the cost of this course:

This course could sell for many times more than this (the cost of the personal coaching with Bernadette itself is worth the cost of the course) but we are able to offer the course at this incredibly low price for one reason. It’s digital. Being able to download all your resources in the comfort of your own home means there’s no printing, posting, handling, packaging which means we can offer the course for a fraction of what it would normally cost. It’s good for you (less cost, you get to start the course now), good for us (we can offer it for less and still offer you a great product) and good for the planet (less packaging, less printing). A triple win.

program-thumbnail1
Training
Modules
program-thumbnail2
Bonus
Videos
program-thumbnail3
Coaching
Certificates
program-thumbnail4
Contacts &
Suppliers
program-thumbnail5
Bonus Book on
Digital Marketing
Money Back 30 day Guarantee

THERE IS NO RISK FOR YOU

Our promise is simple. If for any reason you are not 100% thrilled with the value you receive from us, simply let us know within 30-days and we will personally refund every cent of your investment and part as friends. There’s no risk to you whatsoever. This course has been in operation since 2001 and has been instrumental in helping people from all walks of life, with no writing or business experience at all, become highly successful copywriters. We hope it can do the same for you too. Try us out. We stand behind our course and believe it has the potential to change your life. But you have to do it to find out! You have nothing to lose.