Get Paid To Write

THE TOP 163 WAYS TO BECOME A HIGHLY PAID COPYWRITER

Get Paid to Write Course

Get Paid To Write: A practical guide to setting up a freelance
copywriting business

Learn the inside success secrets to building a home-based, freelance copywriting business.

Want to make serious money as a freelance copywriter? Then you’ll need to learn the inside secrets, strategies and tips on how to set up a home-based freelance copywriting business.

We all know that making money from creative writing can be tough, but what if there was a way to financially support your creative writing endeavours whilst actually getting paid to write?

Well, there is, and it’s called copywriting. Copywriting is the art of writing words that sell for brochures, websites, blogs, ebooks, newspaper advertisements, TV commercials and other mediums. If you’re looking for an intellectually and financially rewarding way to support your creative endeavours whilst working at a time and place that suits you, then copywriting is hard to beat.

It’s not too good to be true – you can get paid to write!

For many people, the thought of getting paid well to write from home, with clients they like, on products and services they enjoy is ‘too good to be true’ but we can assure you, it’s not. Thousands of people like you are doing just that and absolutely loving it! We consider it to be the ‘secret occupation’ because so few people have actually heard of copywriting but once you’ve heard of it, you’ll notice the work of copywriters everywhere.

Why are we offering this course?

The course has been developed because we know that being able to write well is just one part of being a successful copywriter. Learning how to find clients, get paid what you’re worth and run a freelance writing business is equally important. After all, without clients, you can’t write.

We do recommend you complete the Writing For Profit course first but if you’re already a confident writer and feel like you’re just missing the ‘business’ bit, then this is the course for you.

Who will deliver the course?

The tutor for this course is Bernadette Schwerdt. She has trained some of Australia’s most successful freelance copywriters and knows exactly what it takes to run and sustain a copywriting business. She brings to the table over 25 years of freelancing experience, decades working as a copywriter (she doesn’t just teach copywriting, she writes copy too so she knows exactly what traps to watch out for) and is a highly successful online entrepreneur who will show you how to leverage online tools and strategies to create a low-cost, high impact copywriting business that will show you how to generate a steady stream of clients with minimal effort.

Why become a home-based freelance copywriter?

People love working as a freelance copywriter because there are few, if any, barriers to entry. You don’t have to pay for rent, staff, stock, franchise fees, overheads, or any of the usual costs associated with starting a business. And it doesn’t matter how old you are, how much experience you have or what you look like, because all clients care about is ‘can you write great copy!’

Best of all, you can get started straight away – all you need is a computer! It’s truly as simple as that. Sure, it’ll require effort and commitment but if you’re getting paid well to write for a living, you won’t even consider it work because it’ll be stimulating, challenging, and filled with variety.

If you like the sound of this, then you should consider enrolling in our brand new course “Get Paid To Write: A Practical Guide to Setting Up A Freelance Copywriting Business”

YOUR PROGRAM CONSISTS OF

This program is the most comprehensive on the market and has been strategically designed so that it covers all learning modalities: videos, ebooks, one-to-one personal coaching with a top coach, downloadable templates, printable workbooks, all beautifully designed and ready for you – it’s all here for your learning pleasure.

program-thumbnail1
Training
Modules
program-thumbnail2
Bonus
Videos
program-thumbnail3
Coaching
Certificates
program-thumbnail4
Contacts &
Suppliers
program-thumbnail5
Bonus Sample Chapter
on Digital Marketing
program-thumbnail6
Top 50 Free Apps To
Build An Online Business
Module #1

How To Set Up Your Freelance Copywriting Business

How To Set Up Your Freelance Copywriting Business

  • How to establish your own personal goals for your business
  • How to position yourself as a copywriter
  • The tools you need to set up your business
  • Choosing a name for your business
  • How to apply for an ABN and GST
  • Personal qualities needed to be a successful copywriter
  • How to get 100 business cards for free
Module #2

How To Find Work As A Freelance Copywriter

How To Find Work As A Freelance Copywriter

  • Strategies for finding new clients
  • How to create your client database
  • How to use your existing career experience to get work
  • How to build confidence as a new copywriter
  • How to use your existing network as a source of new clients
  • How to use PR to find new clients
  • How to create ‘speculative’ ads to find new clients
  • How to create your personal ‘infomercial’
  • The power of referrals
Module #3

How To Find Work In An Advertising Agency

How To Find Work In An Advertising Agency

  • Strategies for finding work in an advertising agency
  • How to use lateral thinking to get your ‘foot in the door’
  • How to create ‘speculative’ ads for your portfolio
  • How to apply for industry-based training programmes
  • How to cold-call and make appointments with Creative Directors
  • How and where to network with ad agency executives
  • How to create your portfolio
Module #4

The Creative Brief

The Creative Brief

  • What a Creative Brief is and why it’s used
  • The components of the brief
  • How to complete a brief
  • The importance of Contact Reports
  • Versions of the brief: Long and Short
  • Samples of Creative Briefs
  • Cheat Sheets
  • Templates of briefs for your files
Module #5

How To Come Up With Great Ideas

How To Come Up With Great Ideas

  • How to avoid procrastination and get started
  • How to develop your own creative process
  • How to be creative: a 7-step process to instant creativity
  • 6 innovative ways to come up with an idea
  • Copywriters on Creativity: how award-winning writers create ideas
  • 9 ways to avoid writer’s block
  • Breaking the boundaries of advertising – BMW Case Study
Module #6

How To Write And Use PR

How To Write And Use PR

  • The Master Formula for PR
  • How to create PR for your own copywriting business
  • How to create PR for your clients
  • How to build a database of people with whom you’d like to do business
  • How to regularly communicate with every person on your database
  • How to get your name in the news
  • How to write media releases
  • How to present media releases
  • Case Study: The Mosman Mini-Mosmarathon
Module #7

Invoicing The Client: How To Make Money From Copywriting

Invoicing The Client: How To Make Money From Copywriting

  • How much to charge for your work
  • How to invoice clients for copywriting work
  • How to book media space for clients
  • How to collect money from clients
  • How to work with graphic designers
Module #8

Presenting Work To The Client

Presenting Work To The Client

  • How to present work to a client
  • 13 phrases to avoid when presenting your work to the client
  • How to write a Creative Rationale
  • How to format a:
  • Brochure
  • Direct Marketing Letter
  • TV Commercial
  • Radio Script
Module #9

Putting It All Together

Putting It All Together

  • How to find a ‘Guest Client’ – you’ll receive scripts, sample letters, templates and personal, one-on-one guidance to assist you in finding your first client
  • Sample letters to send to new prospects
  • Telephone scripts to source new business
  • A step-by-step guide to working with your first client
  • How to build your database
  • How to build your business networks
  • Other courses to help you build your business
Module #10

The Ad Pack

The Ad Pack

A 120-page compilation of award-winning advertisements from every medium

  • A sub headline that expands on the headline
  • Succinct body copy that’s fluid and informative
  • A relevant and targeted offer
  • A clear Call To Action
  • Evidence/Proof Of Claim
  • Easy identification of the product and client name
  • A memorable tag line


You’ll Learn How To

  • Develop the confidence, mindset and attitude needed to set up, create and sustain a successful home-based business.
  • Develop a marketing system that generates high-quality, high-paying clients without you having to ‘sell’ your services
  • Navigate the ‘mechanics’ of setting up a successful small business – building a website, sourcing the ABN, choosing a name, creating marketing collateral and other basic ‘tools of the trade’ to get you started
  • Charge top dollar for your copywriting work and ‘bundle’ your services to generate on-going revenue streams and convert one-off clients into long-term advocates
  • Niche your service offering to take advantage of your previous work experience, passion project or hobbies to become a recognised ‘copywriting expert’ in your field
  • Develop a copywriting portfolio that impresses and inspires clients to do business with you, even if you’ve never written copy before
  • Create simple but effective email marketing campaigns that deliver never-ending sources of new business leads
  • Find copywriting clients with ease and use clever marketing strategies to leverage your existing network of those who may need copywriting
  • Move away from the limiting ‘per hourly rate’ mindset and into a ‘value-based’ model so you get paid what you are worth, not for the hours you put in
  • Work collaboratively with other businesses to fast-track your success and dramatically increase your income without increasing your workload

Our Training Works

This inspirational course has kick-started the business careers of some of Australia’s most successful copywriters. Their writing skills have enabled them to earn excellent money whilst they pursue their other passions be it to travel the world, bring up their children, write their novel or find a new career path after retrenchment. For many, the attraction is being able to develop that all-important work-life balance that is virtually impossible to find whilst working for other people.

This course is brilliant for:

  • Writers who want to make money doing something they love that gives them the time to write on their novel, screenplay or creative project
  • Journalists who want to add copywriting to their suite of corporate services
  • Entrepreneurs and business owners who want to learn how to offer copywriting as a service to their clients
  • Owners of service-based business like graphic design, photography, education, coaching, editing, or financial services who would like to know how to market their services more effectively


PLUS FIVE FAST ACTION BONUSES

Bonus Webinar Video #1

Getting Started: Creating a success mindset before you begin

You’ll know how to:

  • Develop the confidence, mindset and attitude needed to set up, create and sustain a successful home-based freelance writing business.
  • Overcome limiting beliefs about why you can’t ‘have it all’ when you most certainly fulfil your dream to write and get paid for it whilst choosing who you work with, when you work and where – it is possible
  • Create exciting goals that are congruent with who you are and develop a straight forward and clear path to achieving them
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #2

The Mechanics: Start as you intend to proceed.

You’ll know how to:

  • Navigate the ‘mechanics’ of setting up a successful small business – building a website, sourcing the ABN, choosing a name, creating marketing collateral and other basic ‘tools of the trade’ to get you started
  • Niche your service offering to take advantage of your previous work experience, passion project or hobbies to become a recognised ‘copywriting expert’ in your field
  • Create a copywriting portfolio that impresses and inspires clients to do business with you, even if you’ve never written copy before.
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #3

Marketing for Success: How to build an automated Marketing lead generation system that
works for you 24/7

You’ll know how to:

  • Develop a marketing system that generates high-quality, high-paying clients without you having to ‘sell’ your services.
  • Create simple but effective email marketing campaigns that deliver constant sources of new business leads
  • Find copywriting clients with ease and use clever marketing strategies to leverage your existing network for copywriting work
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #4

Getting Paid: How to structure your pricing models to get paid what your worth

You’ll know how to:

  • Charge top dollar for your copywriting work and ‘bundle’ your services to generate on-going revenue streams and convert one-off clients into long-term advocates
  • Move away from the limiting ‘per hourly rate’ mindset and into a ‘value-based’ model so you get paid what you are worth, not for the hours you put in
Includes:

  • Webinar Video
  • Printable Slide Deck

Bonus Webinar Video #5

Strategic Alliances for Growth: How to develop strategic alliances to create exponential growth
and build passive income streams

You’ll know how to:

  • Work collaboratively with other businesses to fast-track your success and dramatically increase your income without increasing your workload
  • Use sophisticate affiliate marketing strategies to increase your reach
  • Use readily available technological tools and apps to build a global copywriting business that enables you to work less, earn more and develop passive streams of income
Includes:

  • Webinar Video
  • Printable Slide Deck

Personal Coaching with the
Director of the Australian
School of Copywriting,
Bernadette Schwerdt

This is the component that makes this course truly different from all other copywriting courses on the market. If you really want to fast track your copywriting business, this is the way to do it. These 2 x 45-minute, one-to-one sessions with Bernadette will give you the motivation, the know-how and the steps you need to get started. Bernadette charges 10 times the cost of this course to speak for one hour at a conference so if you want the best advice for a fraction of its true cost, this is the course to do.

Topics for your coaching call can include:

Coaching Certificate

  • Feedback on your work
  • How to get your business started
  • How to charge for your work
  • How to leverage current opportunities in your market
  • How to transition from full time work to your freelance business
  • How to overcome limiting beliefs, lack of confidence, and procrastination

Bernadette’s “Little Black Book” of
Contacts and Suppliers

Contacts Suppliers

 
 
When you engage Bernadette to be your Copywriting Coach, you don’t just get Bernadette’s advice, experience and expertise, you get access to her ‘little black book’ of contacts and suppliers too. This too is worth the cost of the course alone.

If you’ve ever worked with Bernadette, you know she gives you her all and gaining access to her trusted contacts and suppliers is just part of that. She holds nothing back. Why reinvent the wheel trying to find these important numbers of your freelance team when you can leverage Bernadette’s network network instead. Examples include:

  • Great web developers
  • Printers
  • Graphic designers
  • Photographers
  • Accountants
  • Business mentors
  • Speaking opportunities
  • Strategic alliance opportunities
  • Paid working opportunities etc

If you’re looking for copywriting work and access to new and exciting sources of new business, then Bernadette can share the substantial opportunities that cross her desk each day with you as well.

To receive all this, just schedule your Copywriting Call with Bernadette.

Bonus Book Chapter!
‘Secrets of Online Entrepreneurs’

Receive a complimentary digital sample chapter of Bernadette’s new book, ‘Secrets of Online Entrepreneurs’.

If you’re about to become a freelance copywriter, and seek to set up a business that enables you to work anywhere, anytime, then learning how to set up an online business is an essential ingredient for your success.

This book is the ultimate ‘how-to’ guide for creating, building and selling an online business.

Packed with inspiring stories of how some of Australia’s most successful online entrepreneurs built their businesses, these internet mavericks provide valuable insights into how anyone with a hobby or innovative idea can take advantage of the vast opportunities that a global market now offers.

Secret of Online Entrepreneurs

You’ll discover how to:

  • Create an epic online business using a proven 7-step process
  • Identify industries that are ready for disruption
  • Turn your favourite hobby or great idea into a lucrative business
  • Build your personal brand and gain media coverage
  • Generate global attention without leaving home
  • Help your team develop an entrepreneurial mindset

OUR COPYWRITING SUCCESS STORIES

Listed here are some direct quotes from students who’ve finished one of our courses and gone on to create thriving, successful copywriting businesses. These testimonials are from real people, giving real feedback about our copywriting courses and sharing their success stories.

Andrew Lay

Andrew Lay

‘Bernadette’s online copywriting course was easy to follow and understand; a great digital presentation’

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Keith Hockton

Keith Hockton

‘I left the banking industry, completed your course and happily haven’t looked back since’

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Bernadette Beach

The course has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day’

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Boris Karesin

Boris Karesin

‘I’ve enjoyed the course very much, it’s wonderfully structured and delivery is straight to the point’

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Nikhil Rughani

Nikhil Rughani

‘ I strongly recommend the course if you are keen on using your passion for writing to earn a good income and be a highly sought-after professional’

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Monique Eddy

Monique Eddy

‘Starting my business 8 years ago, Bernadette was introduced to me as the ‘Copywriting Queen’

Read More
Lucinda Lions

Lucinda Lions

‘From the very first call with Bernadette, I knew that the course would pay for itself many times over – and it did….more’

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Lydia Atanasovski

Lydia Atanasovski

‘Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. It’s taken my mindset to a whole new level’

Read More
olin McDonald

Colin McDonald

‘Bernadette’s Dream Team mentoring program gives you access to a wealth of resources’

Read More

Dr Doug Rotherham

Dr Doug Rotherham

‘Whether you’re a small business owner, or an aspiring copywriter, knowing how to write more than just ‘good’ copy is critical’

Read More

HOW MUCH IS THIS COURSE?

A note about the cost of this course:

This course could sell for many times more than this (the cost of the personal coaching with Bernadette itself is worth the cost of the course) but we are able to offer the course at this incredibly low price for one reason. It’s digital. Being able to download all your resources in the comfort of your own home means there’s no printing, posting, handling, packaging which means we can offer the course for a fraction of what it would normally cost. It’s good for you (less cost, you get to start the course now), good for us (we can offer it for less and still offer you a great product) and good for the planet (less packaging, less printing). A triple win.

YOUR PROGRAM CONSISTS OF

This program is the most comprehensive on the market and has been strategically designed so that it covers all learning modalities: videos, ebooks, one-to-one personal coaching with a top coach, downloadable templates, printable workbooks, all beautifully designed and ready for you – it’s all here for your learning pleasure.

program-thumbnail1
Training
Modules
program-thumbnail2
Bonus
Videos
program-thumbnail3
Coaching
Certificates
program-thumbnail4
Contacts &
Suppliers
program-thumbnail5
Bonus Sample Chapter
on Digital Marketing
program-thumbnail6
Top 50 Free Apps To
Build An Online Business
Money Back 30 day Guarantee

THERE IS NO RISK FOR YOU

Our promise is simple. If for any reason you are not 100% thrilled with the value you receive from us, simply let us know within 30-days and we will personally refund every cent of your investment and part as friends. There’s no risk to you whatsoever. This course has been in operation since 2001 and has been instrumental in helping people from all walks of life, with no writing or business experience at all, become highly successful copywriters. We hope it can do the same for you too. Try us out. We stand behind our course and believe it has the potential to change your life. But you have to do it to find out! You have nothing to lose.