May 22nd, 2015
The Australian School of Copywriting was established in 2001 and has produced some of Australia’s most successful freelance copywriters, many who have gone on to set up highly profitable, global copywriting businesses. Others have used the training to become skilled in-house copywriters for advertising agencies, large corporations, not-for-profits, or to use their new-found copywriting skills to write copy for their own business. If you’re interested in creating a flexible lifestyle as a professional copywriter, or learning how to write copy to promote your own business, we have a range of online courses, home study packages, webinars and events to help you achieve your goals.
Learn the art of writing words that sell to promote your online (or offline) business or learn how to become a paid copywriter. Bernadette’s students get work, make money and are living the life of their dreams.
Whatever course you choose, you can rest assured you’ll gain expert guidance, set out in easy to understand terms and with loads of ideas you can easily implement into your business.
Write copy like a professional:
Learn how to use formulas, templates
and cheat sheets to write quality copy
(for all mediums) that people will pay for.
A practical guide to setting up a freelance copy-writing business:
Learn the inside success secrets to building a home-based, freelance copywriting business on a budget.
Want to learn how to write SEO copy? Buy our Deluxe Package (Learn How To Write and Get Paid To Write) and get the SEO course for free.
Listed here are some direct quotes from students who’ve finished one of our courses and gone on to create thriving, successful copywriting businesses. These testimonials are from real people, giving real feedback about our copywriting courses and sharing their success stories.
‘Being my own boss is extremely rewarding, and addictive, and it all started with the Australian School of Copywriting’Read More
The copywriting course at The Australian School of Copywriting set me on a new path to being a full time business owner and copywriter. Bernadette's course gave me the solid foundations I needed to become a very proficient copywriter and the confidence to be my own boss. If you are looking for a career change or to increase your copywriting skill set, I highly recommend courses provided by The Australian School of Copywriting.
‘I left the banking industry, completed your course and happily haven’t looked back since’Read More
Although banking paid extremely well and I had an amazing lifestyle, travelling to different parts of the globe on a regular basis, I wasn’t happy. I would log on to your site from wherever I was working at that particular time, and read the testimonies of people who had completed your course and made the change. It was inspiring stuff!
As soon as I had made that decision I started to think and believe that maybe there was a way out and light at the end of the tunnel. A way to have the lifestyle I desired and to enjoy the work that I really wanted to do.
I left the banking industry and completed your course and happily haven’t looked back since. I now spend my time travelling between my home in Penang, Malaysia and discovering Asia when I’m in-between copywriting assignments.
The course opened my mind to so many industries and I find it easy to switch in-between industries when assignments come along.
Thank to you and your course I now live the life that I have always wanted to live and I get paid for it too! Oh, did I mention that I’m happy!
The course has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day’Read More
I reached a point in my career where I was seeking a career change. Having owned two successful businesses, I wanted to utilise my many years of experience in business and marketing but use my passion and love for creating and writing.
After extensive research, I came across The Australian Copywriting School and knew straight away that this was the perfect course to learn copywriting skills.
I commenced the course via distance learning as it meant I didn’t have to take time off work or organise travel to Melbourne (I’m based in Sydney). But what won me over were the 10 DVDs (video of workshops), which were included in the course. You can watch each module of the course and get the same benefits as if you attended the course face to face. Cannot get much better than that!
The course material is easy to understand, gives you tonnes of examples of copywriting material and most importantly the skills and confidence to go out and be a copywriter.
Having loved the course so much, I had an even greater desire to further my knowledge and become the best copywriter I could be. What better way than to get one on one coaching from the best in the business. This is when I entered the Dream Team programme with Bernadette Schwerdt. The personal attention you receive is amazing through webinars, emails and coaching calls, as well as the opportunity of copywriting work.
The course and the Dream Team programme has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day.
‘I’ve enjoyed the course very much, it’s wonderfully structured and delivery is straight to the point’Read More
I wanted to express my gratitude for your course. I'm not even half way through and I've been impressed to say the least. I've enjoyed the Copywriting: Writing for Profit course very much, it's wonderfully structured and delivery is straight to the point. I've scrutinized your course against others and against the teachings of other great copywriters; so far we are universally singing to the same tune, which is worthy of praise (and a hi-five). Thank you once again. It's early to make huge assumptions, but I may have found my perfect profession.
‘ I strongly recommend the course if you are keen on using your passion for writing to earn a good income and be a highly sought-after professional’Read More
Whilst studying the Writing for Profit course, I was able to gain work in a digital advertising agency, and also make a part-time income from freelancing. More recently, I completed a major project in writing copy for a large global IT firm, and I have also been ramping up growth for my own digital copywriting agency as well, both of which were made possible through studying the Writing for Profit course. Apart from learning the fundamentals of copywriting, Bernadette takes you on a journey to refine your skills, build your portfolio, and be successful as both a freelancer as well as an agency copywriter. I strongly recommend Writing for Profit if you are keen on using your passion for writing to earn a good income and be a highly sought after professional.
‘Bernadette showed me how to add copywriting as a niche to my existing VA business and now my business is booming’Read More
Five years ago, I decided to start my own home based Virtual Assistant (VA) business. I knew early on that I could do so much more than just general admin and I was told to contact Bernadette, introduced to me as the ‘Copywriting Queen’. I loved writing and I was already a ‘couch critic’ of advertising, so copywriting sounded fascinating. I enrolled in Bernadette’s course and my journey began. The course was comprehensive, easy to follow and her words of wisdom just clicked. Bernadette’s coaching helped my confidence grow and when I was selected to be on her Copywriting Dream Team, I did a happy dance around my living room. Bernadette showed me how to add Copywriting as a niche to my existing VA business. She also taught me how to ‘get out there’ and become known and as a result, my business is now booming. Thank you Bernadette, you are truly one amazing Copywriting Coach and I’m so glad our paths crossed.
‘From the very first call with Bernadette, I knew that the course would pay for itself many times over – and it did….more’Read More
In every coaching call I’d either learn something about: how to get new clients, how to work smarter, how to find new copywriting opportunities, how to reach my goals, or just how to live a more fulfilling life. One of the things I appreciated the most was Bernadette’s willingness to share new information with us. If she found out about a new copywriting opportunity, she would share this information immediately and give us practical and detailed advice on how to capitalise on it.
The other great benefit of being on the program was hearing the guest speakers. These speakers shared their time and wisdom as readily as Bernadette did, and their information assisted me in many areas of my business and my life.
The group coaching aspect of the program was also most beneficial because I learnt as much from the other participants as I did from Bernadette. I highly recommend the Dream Team program to any copywriter who wants to take their business to a whole new level.
‘Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. It’s taken my mindset to a whole new level’Read More
Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. Not only has it taken my mindset to a whole new level, it’s been hugely beneficial moving forward (particularly in the early stages of my career). If you’re looking to gain a competitive edge, then participating in the Dream Team is an absolute must. I can’t recommend it highly enough.
‘Bernadette’s Dream Team mentoring program gives you access to a wealth of resources’Read More
Bernadette's Dream Team mentoring program gives you access to a wealth of resources that educate you on the business of copywriting and provides you with a number of proven strategies on how to make that business a reality.
‘Whether you’re a small business owner, or an aspiring copywriter, knowing how to write more than just ‘good’ copy is critical’Read More
It can mean the difference between surviving and thriving. As a scientist-turned-copywriter and small business owner, my journey started with a course at the Australian School of Copywriting.
After completing two of Bernadette’s excellent courses, I was selected as a member of her highly regarded ‘Dreamteam’ mentoring programme. And by following Bernadette’s step-by-step strategies and advice, I had my own freelance copywriting business up and running in a matter of weeks! Plus, the ongoing training and support kept me on track while giving me the knowledge and skills to take my business and writing to the next level.
More recently I’ve taken over a ‘clicks-and-mortar’ business that’s seen strong growth in the face of tough retail conditions. Put simply, I wouldn’t be where I am today without taking that first step and enrolling in a course with the Australian School of Copywriting. It’s one of the smartest decisions I’ve made."
Bernadette has trained over 5,000 people in the art of writing copy and is one of the most sought-after writing coaches in Australia today.
She has worked extensively with major advertising agencies as an account director, copywriter and trainer with companies including Wunderman Cato Johnson, Young & Rubicam and JWT and worked on iconic brands such as Apple, Ford, American Express, Australia Post and BHP.
She is currently the host of Fairfax Digital’s online business chat show “Secrets of Aussie Online Entrepreneurs”, was the Specialist Marketing Reporter for Channel Nine’s Small Business Show and features regularly as a marketing commentator on ABC radio.
She is the author of the best-selling manual ‘Writing For Profit’, recognised as the copywriter’s ‘bible’ for both novice and experienced writers, and is a columnist for a variety of magazines including Working Women, Inside Small Business, Australian Business Solutions and many others.
She holds extensive credentials including a Bachelor of Business in Marketing and lectures regularly on marketing and advertising at leading tertiary institutions including:
We have a team of professionals ready and waiting to help you look great, sound great and be great!
Communications Manager, Hillross/AMP
It is with pleasure that I recommend Bernadette Schwerdt. Bernadette is a subject matter expert that backs up her sessions with a really engaging and powerful presentation style. From the initial briefing right through to the post-conference follow up, Bernadette is a delight to work with and a true professional. I have no doubt that we will be working with Bernadette again in the near future
Lecturer, School of Media & Communication, RMIT University
Bernadette came into my Professional Writing class as a guest speaker and blew us away with her knowledge, expertise and enthusiasm for her topic. It was a genuine turning point for my students, which was evident when they harnessed that energy and produced some great work in the second half of the session. I hope I can convince Bernadette to keep coming back, year after year, to work her magic again.
HR Manager, Property Council of Australia
Bernadette provided me with some very good advice and techniques to write a piece of marketing material. I applied this straight away to 3 e-bursts and our open rates were 50%, 46.5% and 33.6% which is outstanding.
Business Development, Glen Eira Council
Thank you for presenting at last evening’s event – attendees’ feedback was resoundingly positive, as expected. Well done, and thank you. It was a pleasure to meet you.
Events & Memberships, Society of Consumer Affairs Professionals
Bernadette was clear, concise and explained the concepts well. The course was highly informative, well-paced and structured.
Member Services & Events Manager, Biometrics Institute Ltd
Bernadette interacted well and was a great presenter. She gave us a good mix of presentation and getting us to do some practical writing. The course was great, very useful, practical and just what I needed. It was directed at my level and will be very useful when I put it into practice for our organisation.
CATEGORY: Volunteer/Community Assistance
OVERVIEW: The Red Cross asked us to write a brochure to encourage people to donate to International relief projects, and a general brochure showing the many aspects of care they provide to our community.
OVERVIEW: The Economic Development Unit at Moonee Valley Council wanted to promote Moonee Valley as a great place to start, run or undertake a business. They asked us to write a brochure that promoted the area as the ideal place to invest and do business, and to encourage both new and established businesses to contact them to find out more.
PORTFOLIO: See the brochure
OVERVIEW: The Victorian Government, through Small Business Victoria, wanted to encourage business owners to have a succession plan should a major illness put them out of action for a period of time. Our brief was to create a brochure that would deliver this practical and relevant information in a format that was easy to read, engaging and impactful.
PORTFOLIO: Small Business Victoria – Critical Illness
CATEGORY: Engineering and Infrastructure
TYPE: Case Studies
OVERVIEW: Nexans Olex work on some of the world’s biggest engineering and infrastructure projects. In collaboration with the ultra-stylish graphic design agency Disegno, we were asked to create a series of case studies to promote Nexans Olex’s expertise in managing large scale projects. Our challenge was to take complex engineering data and turn it into easily understandable fact sheets that demonstrated how their expertise contributed to the success of these major projects such as the:
PORTFOLIO: Olex Cables – Case Studies
CATEGORY: Fast Food Restaurant
OVERVIEW: One of McDonald’s most successful games in history is their Monopoly competition. When they brought back the game, we were asked to write copy to ensure the entrants could understand how to play game – we wrote the rules, the terms and conditions, the prize descriptions, website copy, the tags and lots of fun stuff like FAQs and other transactional copy.
OVERVIEW: The Accor Vacation Club wanted to revamp their entire website to reflect their new branding. Our brief was to create the copy for the site and to encourage new and existing members to take up the offer to become a member of the Club.
OVERVIEW: Each year, the City of Melbourne creates an annual ‘Regional Victoria Planner’s Guide’ which helps Conference Planners find the ideal location for their next conference or event. We were asked to write the copy to entice people to use these regional facilities across Victoria’s diverse regions.
PORTFOLIO: Melbourne City Council
TYPE: Children’s Storybook
OVERVIEW: The Foundation commissioned us to write ‘A Wallaby Tale’, a colourful story book to illustrate how we are all connected and dependent on our environment to survive. A unique but interesting project that our team really enjoyed creating.
PORTFOLIO: ACF- A Wallaby Tale
Lease Management, Coles
One of the best workshops I have ever been to!
Acting CEO, Tennis Australia
Thank you again for helping our team overcome the fear of presenting and being able to articulate the features and benefits of what we do. It has been a fantastic experience for all involved, from both a professional point of view and as a team building exercise. The feedback I have received from all our staff can only be described as glowing.
Senior Copywriter, Scoopon/The Catch Group
>Bernadette’s course is a MUST for anyone wanting to get started in copywriting or looking to hone their professional skills. Bernadette packs so much practical advice into the day, plus there’s loads of activities and work-shopping throughout the intensive, so you get to try out your new tricks. I can’t recommend this course highly enough!
Events Marketing – Team Leader, CPA Australia Pty Ltd
Many thanks for spending a day with our team of marketing executives, coordinators, product developers and team leaders. Our hungry appetite to learn the art of copywriting was satisfied immensely.
Your engaging style of teaching kept the day moving with pace, interest, active participation and fun.
You were brilliant in crafting your material on the fly to reflect out various working environments. The examples, tools, tips, formulas and techniques were amazing and still practical enough for us to gain the benefit of understanding how to write better copy.
Feedback from the team had been highly positive, and a whole lot of new ideas have been implemented already. In fact, some have said they learnt more easy-to-apply skills in your class than in any workshop done before!
Marketing & Communications Manager, Mortgage & Finance Association of Australia
Bernadette was the best workshop leader I've seen in a long time. The trouble she took to research our organisations and tailor the presentation was impressive and very helpful.
Communications Officer, Australian Federation of AIDS Organisation
The course was very valuable and challenged us to use the skills we learnt with the writing exercises. Bernadette used real examples to demonstrate the concepts.
CATEGORY: Local Government
TYPE: Secrets of Aussie Online Entrepreneurs - Live Stage Show
OVERVIEW: As part of the NBN rollout events we held on behalf of VECCI and the Australian Government, we were asked to produce and stage manage a “Secrets of Aussie Online Entrepreneurs” live stage event. With an outstanding all-male line up, the council received positive feedback not only about the event as a whole, but on how much value attendees got out of the ‘break-out’ sessions where they got up close and personal with the entrepreneurs.
PORTFOLIO: See Stonnington v2
Our promise is simple. If for any reason you are not 100% thrilled with the value you receive from us, simply let us know within 30-days and we will personally refund every cent of your investment and part as friends. There’s no risk to you whatsoever. This course has been in operation since 2001 and has been instrumental in helping people from all walks of life, with no writing or business experience at all, become highly successful copywriters. We hope it can do the same for you too. Try us out. We stand behind our course and believe it has the potential to change your life. But you have to do it to find out! You have nothing to lose.
If you want to get hold of me directly, drop us a line firstname.lastname@example.org